1983 Lincoln Mark Vi Coupe on 2040-cars

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Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Huge JFK auction includes two classic Lincolns

Want to own a piece of American history? Perhaps you should consider 35th President John F. Kennedy's limousine, a stretched 1960 Lincoln Continental, or the last car he safely rode in before his assassination, a 1963 Lincoln Continental convertible. Both of them will be up for sale at the Camelot: Fifty Years after Dallas auction on October 24, a JFK 50th anniversary auction in Boston.
The black 1960 Continental was part of the presidential motorcade and is bulletproof. The body has been restored to the tune of about $35,000, according to RR Auctions, but the interior was left alone. That's okay, because the winning bidder will be able to enjoy lounging in the well-preserved seats and stepping on the original tan carpeting, just as President Kennedy did. The next owner can even play President, with a divider window, passenger air controls and a two-way telephone - if a chauffeur is hired, of course. The starting bid for the Continental is $25,000.
The other car is more historically relevant (but in this writer's eye, less beautiful), and commands a starting bid of $50,000. The white, convertible 1963 Continental was the last car President Kennedy rode in before his assassination in Dallas - with a notarized document by the car's owner at the time as proof. It was used to transport the President, his wife, Jacqeuline, and Texas governor John Connally "from a breakfast and speech at the Texas Hotel ballroom through the streets of Fort Worth to Carswell Air Force Base, where they boarded a short flight to Dallas on the morning of November 22, 1963," according to RR Auctions. Lincoln specialist Baker Restoration in Connecticut restored the car, which included an engine replacement, body work and paint. Most of the interior, including the seats, are in original condition.

2018 Lincoln Navigator Review | 900 miles in mid-century opulence

PORTLAND, Ore. — Driving the 2019 Lincoln Navigator on my usual 80-mile evaluation route just wouldn't be sufficient. The quick jaunt through downtown Portland and out into wooded mountain roads couldn't possibly do justice to a vehicle intended for the literal long haul. All those seats; all that cargo space; all that comfort and opulence. What the Navigator needed was a road trip, so I took two of them — within five days, over 900 miles and a grand total of 20 hours and 17 minutes in the 24-way power-adjustable, massaging, ventilated saddle. The first journey would be from Portland down to Bend, Ore., and then working my way gradually back through central Oregon backroads. This included winding two-lane highways where the Navigator's excellent adaptive cruise control system maintained its distance (and my sanity) when stuck behind parades of Outbacks, before the 450-horsepower EcoBoost V6 of Raptor fame could dispatch them from across the dotted yellow line. Enough really can't be said about how masterful this engine is — so smooth, so powerful and so quiet. It's perfect for a Lincoln. It also got 20 mpg over the course of the full 900 miles, which compares to the EPA's 21 mpg highway rating. Pretty good given the mountainous terrain and the liberal throttle applied to keep up with a pair of substantially sportier cars I was trailing as part of a photo shoot. Not that the Navigator was really able to keep up with anything once the road got tighter and twistier through the lava fields of the Willamette National Forest. Though I still concur with my initial praise of the Navigator's independent rear suspension and steering that "provides consistent, appropriate and reassuring weighting," there's no getting around the laws of physics. This is a gigantic land craft pushing three tons that's best kept at a relaxed pace – also perfect for a Lincoln. As for the ride, which disappointed during my Navigator first drive in Southern California, the "omnipresent nervousness" I reported didn't really materialize on better pavement in Oregon and later in Washington. True, it's not quite as supple as a unibody Range Rover or Mercedes GLS would be, but it doesn't suffer from the near constant vibration over even the smallest bumps you get in a Chevy Suburban or GMC Yukon XL. On the subject of comfort, though, those 24-way front seats can't be ignored.