1983 Lincoln Continental Mark Vi on 2040-cars

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Lincoln MKC prototype caught partially covered, reveals some changes

When Lincoln pulled the wraps off the MKC Concept at the Detroit Auto Show earlier this year, we said that the very attractive concept was going to closely mirror the production vehicle. With few exceptions, a clad prototype recently caught running on public roads seems to substantiate our statement.
From what the pictures reveal, the disguised Lincoln MKC production mule and show concept seem to share the same waistline with identical sculpting over the wheels. The midsection of the two also appear to match with the same flare and styling. The lower rockers have been cleaned up a bit, mainly to be more practical in the real world (the deep chisels on the show car would have collected mud and snow).
Taking a look at the exposed front bumper, we see a very similar lower fascia complete wtih the metal skid plate on the chin. The window profile also seems to match the concept, though we're still unclear exactly how that C- and D-pillar section is going to look. Of course, and it always seems to be the case when concepts evolve into production vehicles, the MKC gains four normal door handles, standard-sized mirrors and a slightly smaller wheel/tire package. We expect the production version of the Lincoln MKC to debut later this year.

From Expedition to Navigator: our predictions for Lincoln's SUV

In the midst of all the buzz surrounding the new aluminum Ford Expedition and Expedition Max, we remembered the other large SUV the Ford Motor Company showed last year, the Lincoln Navigator concept. And since the Navigator has historically been built on the Expedition platform, we figured there's no better time to focus some of our predictions for the big Lincoln. First off, let's take a look at design. Having seen the new Expedition, we're fairly confident that the Navigator will look almost exactly like its concept. The strong similarities between two mean the Expedition serves as a preview of what a production Navigator will look like. For example, both vehicles' greenhouses we can see that the shape of the C-pillars are nearly identical. The only difference is that the Expedition's are painted body color, while the Navigator's are painted black. Additionally, the character line running along the top of the doors on both vehicles is roughly the same height. The same goes for the more subtle crease near the bottom of the doors. We also see no reason why Lincoln wouldn't use the full width taillights, fender vent, and grille treatment it used on the concept. Those are all easy design changes to create differentiation, and they're all right inline with the cues set by the Continental. View 15 Photos For powertrain, we're pretty certain the 400-horsepower 3.5-liter EcoBoost V6 previewed on the concept is a certainty now. The Expedition and Expedition Max will be offered with a 3.5-liter EcoBoost as well, so we know it will fit. We expect the Expedition's engine will produce 375 horsepower and 470 lb-ft of torque as it does in the F-150. That's less power than the Navigator concept, but it would be reasonable to make the production Navigator a bit more powerful than its lowly Ford brethren to help justify the increased price tag. Towing capacity will probably be about the same between the Ford and Lincoln, which should be something over 9,000 pounds. The Navigator will probably use the same two-wheel-drive and all-wheel-drive drivetrains, too. Inside is where the Expedition and Navigator will likely differ the most, particularly in seating. The Expedition offers seating for up to eight with an available second-row bench seat, and the Navigator concept had captain's chairs for every row. We're expecting the Navigator will only offer second-row captain's chairs since the cramped third row would be a waste of nice buckets.

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.