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Lincoln MKC configurator comes alive

Lincoln has already announced most of the trim level and option pricing for its upcoming 2015 MKC due out this summer, and now it has launched a configurator allowing prospective buyers to get a better idea of how this new model will stack up against other compact luxury crossovers. We already knew that the MKC will have a starting price of $33,995, but now we know that its price includes a destination charge of $895.
Models equipped with the base 2.0-liter EcoBoost engine come standard with the Premiere package - $33,100 for front-wheel drive and $35,595 for all-wheel drive. Both models offer equipment upgrades from the Select and Reserve packages. The $3,230 Select package adds features like leather seats, power passenger seat, folding and heated door mirrors and painted 18-inch wheels, while the pricier $6,935 Reserve package adds in heated and cooled front seats, panoramic roof, hands-free liftgate, two-tone wheels and an embedded modem (providing features such as remote lock and unlock, vehicle finder and pre-conditioning).
Opting for the new 2.3-liter EcoBoost inline-four raises the base price to $39,965, and it comes standard with all-wheel drive and all of the equipment in the Select package; the Reserve package is still optional. All models can be further optioned up with the $2,235 Technology Package (adding adaptive cruise, active park assist and lane keeping system) and the $580 Climate Package (heated rear seats and steering wheel, auto high beams and rain-sensing wipers). Checking all the options, a fully loaded 2015 MKC with the 2.3-liter EcoBoost will have a total MSRP of $47,715.

Sell your own: 2002 Lincoln LS V8

Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Ford Motor Company has been a global concern almost as long as there has been a 'Motor Company'. And while it is omnipresent in most corners of the globe, few things spoke to that globalization more than Ford's purchase of Jaguar and Land Rover near the end of the last century. And with that purchase came shared platform opportunities, some of which didn't work (Jaguar's X-Type is the most notable, whose platform was shared with the Ford Mondeo), and some that did. We'll focus on one that did: Jaguar's S-Type, whose engineering was common to the Lincoln LS. Sales didn't set the world on fire for either model, but there is something ageless about both; the Jag embraced a neo-classic theme, while Lincoln's LS is almost timeless within its 3-box, slab-sided architecture. This for-sale example, located in Melbourne, Fla., looks to be in nice condition. If the mileage is accurate and the Carfax reasonably clean, it should provide miles and years of motoring pleasure, even if only driving to your rheumatologist. The LS borders on being a quiet collectible, with less obvious pleasure in the viewing, more obvious delight in the driving; that's especially true with this model's V8. And you can put the asking price on most credit cards! Lincoln Car Buying Used Car Buying Buying Guide Ownership Luxury Sedan

Why the 2015 Lincoln MKC is 'holding some powder'

Earlier this month in our first drive of the 2015 MKC, we told you that Lincoln finally had a new vehicle in its arsenal worth crowing about. So with the compact premium crossover now finding its way into dealers, why aren't you seeing its likeness plastered on billboards and barraging you on television? It's because Lincoln is "holding some powder."
Those are the words of Lincoln's global director, Matt VanDyke, who tells Autoblog that the company is holstering some of its marketing guns because it's keen to avoid repeating the ill-timed efforts that blighted its last rollout, the MKZ. That vehicle's launch early last year was beset by various delays related to manufacturing and quality. The cadence issue was so dire that by the time the model reached showrooms in volume, Lincoln had already blown most of its budget on things like Super Bowl ads that ran weeks or even months before customers could check one out in person. It was a particularly trying series of events for parent Ford because the MKZ and its oversized marketing spend were charged with relaunching the Lincoln brand to the public.
Keen to avoid repeating the same timing issue and mindful of consumers' habits at this time of year, Lincoln is taking a different strategy with the MKC. According to VanDyke, "What we don't want to do is try and fight the summertime - people using television being down, and other mass media when school's out. New television shows aren't on." Of course, that doesn't mean Lincoln is sitting idle. VanDyke says, "By no means are we quiet during the next 90 days. This year, we're going to really spend the next 60 to 90 days using digital and social media, in-theater advertising and the like, and once we have full availability at dealerships, we'll really ramp up the advertising later on in the summer." Part of that early media effort includes immersive digital marketing like Lincoln's clever Dream Rides web experience.