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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

2016 Lincoln MKX gets 330-hp EcoBoost V6, new auto braking system

Lincoln has been treading water with the MKX. The crossover's sales were flat in 2014, and its appearance and mechanicals have been largely unchanged since its last redesign in 2011. That changes this fall, when the redesigned 2016 MKX goes on sale in the United States with a more powerful EcoBoost engine, an upgraded cabin and a host of new comfort and safety features designed to make the crossover more competitive and increase its sales. The MKX debuts Tuesday at the Detroit Auto Show, though pictures leaked last weekend. The new vehicle has at least 36 new features compared with the outgoing model, and perhaps the most significant is the addition of the optional twin-turbo 2.7-liter EcoBoost V6, which is expected to make more than 330 horsepower and 370 pound-feet of torque. That's a major jump from the naturally aspirated 3.7-liter V6, which is the only engine option available on the current vehicle. It continues as the standard engine for the 2016 model and is rated at 300 hp and 280 lb-ft. The engines are paired with six-speed automatic transmissions. Front wheel-drive is standard, and all-wheel drive is an option. Lincoln engineers focused on improving the driving character of the new MKX. The chassis is revised, and the rear suspension uses an integral link setup. It's also the first Lincoln to get adaptive steering. The body structure is updated and designed to keep more outside noise from the cabin. "Quietness is luxury," chief engineer Elaine Bannon said. The MKX was also redesigned with a focus on safety. The MKX is among the first Ford Motor Co. vehicles to get a new feature, called pre-collision assist. The technology will warn the driver if it senses a crash is imminent and apply the brakes. The technology is also launching this year on the European version of the Ford Fusion, the Mondeo. Additionally, the MKX gets a 360-degree camera that aids with parking. The camera is mounted behind the Lincoln star badge in the middle of the split-wing grille. It extends to offer a view of up to seven feet around the perimeter of the crossover. Lincoln also added an auto hold feature, which keeps the vehicle from moving when it is sitting in traffic. Lincoln underscored the MKX's new safety and technology with a more dramatic design for 2016. It has a swoopy appearance with fender flares similar to those on the MKC, and it's curvier and more creased than the outgoing MKX.