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The Zephyr could help Lincoln, seriously

The Zephyr could help Lincoln. The concept car revealed this week at the Shanghai Motor Show is gorgeous and a conversation starter. People noticed Lincoln.  The brand is quick to say the car, officially called the Zephyr Reflection Preview, is only intended for sale in China and what we’re seeing is a concept. In other words, donÂ’t get excited and donÂ’t read too much into the reveal. Why not?  Mercedes, Audi and BMW still do pretty well with sedans. So do Lexus and Cadillac. IÂ’m not saying Lincoln should line up three wide against the C-Class, E-Class and S-Class and try to go head-to-head. Just make one car, maybe complemented by a crossover variant, like the Volvo S60 and V60 Cross Country relationship. Tiptoe into the segment. Price it right, make it electric and see what happens. IÂ’ve argued Chrysler only needs a few models to become relevant again. Lincoln already has more than a few solid models. Lincoln is relevant. The Navigator is the superstar, and the brand has a respectable lineup with attractive design, solid powertrains and clever chassis setups (like the AviatorÂ’s independent rear suspension). Lincolns arenÂ’t more expensive Fords with flashier grilles anymore. Ironically, thatÂ’s exactly what the last Zephyr was — a gussied-up 2006 Ford Fusion — that lasted for one year before being renamed the MKZ. Ford Motor Co., including Lincoln, famously pivoted away from cars. That was a mistake. The Ford brand can compensate with Bronco Sports and Maverick pickups and maybe a crossover-wagon thing that sort of replaces the Fusion. Lincoln could use something beyond crossovers and SUVs. At this point, youÂ’re probably saying, “Uh, Continental, hello — Lincoln tried this." In fact, Lincoln has actually sold 768 Continentals this year as it sells off remaining inventory of the now-discontinued sedan. IÂ’d argue the ContinentalÂ’s demise wasnÂ’t due to its merits. ItÂ’s a pretty good car. It just had the misfortune of launching in 2016 as the market for sedans continued to shrink. The Continental was never going to be a volume play, but the measly sales figures it did achieve didnÂ’t justify its existence, even for a halo car. The Cadillac CT6, the ContinentalÂ’s domestic rival, met the same fate for the same reasons. Why would a new sedan fare any better? Lincoln didnÂ’t reveal the powertrain of the prototype, but an electric Zephyr sedan could bring in a whole new customer to the brand.

2017 Acura NSX #001 is finally here | Autoblog Minute

The first 2017 Acura NZX rolls off the line in Ohio and Lincoln may be ditching some initials for a classic nameplate. Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] The first 2017 Acura NSX rolled off the assembly line this week in Marysville, Ohio. Marking the return of the iconic supercar. VIN #001 went to Nascar Owner Rick Handpick. He paid $1.2M at auction for the first NSX. The proceeds went to charity. The 2017 NSX uses a twin turbo V6 teamed with three electric motors to make a total of 573-hp and 476-lb.ft of torque. The supercar also runs a nine speed dual clutch transmission and AWD. The starting price is $157,800 but you can option this thing out to well over $200k. Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. Lincoln is using some real names again aside from these MKC and MKX things that don't mean a lot to the general public. The Navigator is going strong and a new one comes on next year. Plus it brought back the Continental which was a well revived move. So Zephyr should ring a bell it was used in the 1930s and 40s, it was also used a little less memorably in 2006 on a Lincoln model that was essentially a rebadged Ford Fusion. Here's the take away: we think the MKZ might be rebadge as the Lincoln Zephyr. For Autoblog I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Acura Lincoln Coupe Luxury Performance Autoblog Minute Videos Original Video trademark Lincoln Zephyr

2020 Lincoln Corsair Review & Buying Guide | Old-school, value-priced luxury

The 2020 Lincoln Corsair is a compelling alternative to the compact luxury crossover establishment. It’s distinctively stylish inside and out, very spacious, and it clearly focuses on comfort rather than performance. Not only that, it has a base price that's thousands of dollars cheaper than its German rivals. It has a couple of drawbacks. Its quest for comfort does sacrifice some of its handling capability, and its overseas rivals still have nicer cabin materials. But there are enough positives that youÂ’ll still want to give the Corsair a closer look. What's new for 2020? The Lincoln Corsair is a completely new model introduced this year. It replaces the Lincoln MKC, and like that crossover, the Corsair still shares its platform with the Ford Escape. 2020 Lincoln Corsair Beyond Blue interior View 9 Photos What's the Corsair's interior and in-car technology like? While the Corsair is based on the Ford Escape, you wouldnÂ’t be able to tell from the inside, and thatÂ’s a very good thing. The little Lincoln crossover has a unique interior, both in relation to the Escape and to the rest of its luxury segment. There's nothing remotely like it. The dashboard itself is low and wide, emphasized by the split-level design and the faux full-width air vent. The center stack has a cantilevered design that floats above the center console area and features chrome-plated switches and knobs. Base models get a stylish pinstriped aluminum trim panel on the dash paired with one of three upholstery color options including black, gray and beige. However, the Reserve steps things up considerably with differing wood and metal trim choices that correspond to the expanded leather color options that include a camel tan and dark turquoise (pictured above). All Corsairs get an 8-inch touchscreen infotainment system mounted high on the dash within easy sight and reach. It uses a reskinned version of the latest Ford SYNC interface. The layout is straightforward and easy to navigate, and the more muted color options on the Lincoln system are easier on the eyes than the stark white Ford version. ItÂ’s a little bit slow to load new menus, though, and this carries over to the optional 12.3-inch instrument cluster screen available on the Reserve trim. The Corsair comes standard with an analog instrument cluster with a 6.5-inch info screen. We appreciate that many stereo and climate controls have dedicated switches and knobs on the center stack, and they have a nice heft to their actions.