2014 Lincoln Mkz/zephyr Sedan on 2040-cars

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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper

The 2021 Cadillac Escalade arrived late last night, and we all know what that means: It’s comparison time. Specifically, weÂ’re pitting the new Escalade versus the 2020 Lincoln Navigator. The sales gap between the long-time competitors has grown dangerously close for Cadillac ever since the revolutionary new Navigator came out for the 2018 model year. In 2019, the Navigator was only about 4,000 units down from the Escalade. Cadillac intends to widen that gap back up with a new truck, and now itÂ’s time to see if itÂ’s brought the right goods to the party. With the redesigned model that now features an independent rear suspension, these two are more alike than theyÂ’ve been in a long time. The Escalade was stuck with the less space-efficient solid rear end up until now, as GM hadnÂ’t yet made the switch to IRS that Ford long-ago did. Now that it has, these two are super similar from a dimensions perspective. Cadillac was playing catch-up in this fight, so it knew exactly where it needed to aim to come out victorious in a specs battle such as this one. A quick note on the chart below. Both of these models have a “regular” and “long” version. The EscaladeÂ’s long variant is still named ESV, and the NavigatorÂ’s long version is simply named L. In the dimensions section, we distinguish between the two with a “/” — the “regular” length version is on the left, and the “long” version is on the right side of the slash. The numbers are below: Powertrain The Lincoln Navigator still reigns supreme when it comes to power, as the 3.5-liter twin-turbo V6 is high on both horsepower and torque. GMÂ’s small-block V8 comes close, but ultimately falls short by 30 horsepower and 50 pound-feet of torque to the twin-turbo V6. Cadillac does have an ace up its sleeve, though. It comes in the form of the 3.0-liter turbo-diesel inline-six engine. Lincoln hasnÂ’t dropped the PowerStroke diesel into the Navigator (and we'd be shocked if it does), so Cadillac has a unique offering in this segment now. The diesel will be optional on the Escalade, but it has less horsepower and the same amount of torque as the V8. We expect the big advantage for the diesel will come in fuel economy, an area where the Silverado Duramax diesel currently outpaces the full-size truck competition. Both of these big SUVs come standard with 10-speed automatic transmissions. Intriguingly, itÂ’s the 10-speed automatic that was co-developed between Ford and GM.

2015 Lincoln Navigator leaked ahead of tomorrow's reveal [UPDATE]

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