2014 Lincoln Mkz Base on 2040-cars

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The Lincoln Continental is back [w/videos]

Lincoln is making a huge splash in New York this week, rolling out the Continental Concept you see here. Not only does this bring back an iconic bit of Lincoln nomenclature (just as some competitors are making things more complicated), it previews the new Continental fullsize sedan that will come to market next year. This is "a concept which for us signals the future of what we call quiet luxury," Ford Motor Company president and CEO, Mark Fields, said during an event Sunday. "The Concept is a very strong hint – I'll underline very strong hint – as to what you'll see in the production vehicle." There's no other way to say it: the Continental looks stunning. It's a long, low-slung sedan, with a shape that's reminiscent of the Ford Interceptor Concept from 2007. But this thing is all Lincoln, and shows a host of new design cues that will no doubt work their way across the brand's range. Most notably, the split-wing grille is gone, with this new chrome centerpiece showing a "new face for Lincoln" (where have we heard that before?). The Continental also incorporates LED matrix headlamps, with laser-assist high-beams and tiny Lincoln logos embedded inside. For the doors, Lincoln uses "E-Latch" handles that tuck discretely into the Continental's beltine. The concept rolls on polished aluminum, 21-inch wheels with painted pockets. Up above, the Continental has a SPD SmartGlass tinting sunroof that can keep the interior up to 18 degrees cooler. Around back, the Continental has a wide, planted stance, with taillamps that stretch from side to side. These lamps have "light-through-chrome" technology, which means they have a chrome look when not illuminated. Rounding out the whole design are slim, wide exhaust outlets that look fantastic. The main focus of the Continental is luxury, and Lincoln says this car uses "the brand's most sensual materials ever." That includes Venetian leather seats and door panels, Alcantara on the seat inserts and armrests, a satin headliner and wool carpet. Lighting is also a key feature, with an ambient glow that radiates throughout the cabin and "soft-gold" LED lights in the center console. As for comfort, the Continental's 30-way seats are said to mold to passengers' sizes and shapes. Rear seat passengers have it best, though, with a two-seat layout, tray tables, a champagne storage compartment, and detachable, handmade Venetian leather travel cases.

Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Autoblog Podcast #327

New York Auto Show, Jim Farley interview, 2014 Chevrolet Silverado fuel economy, Ford fuel economy app challenge
Episode #327 of the Autoblog Podcast is here, and this week, Dan Roth, Zach Bowman and Jeff Ross talk about this year's New York Auto Show, Chevrolet's latest assault in the pickup truck fuel economy battle, and Ford's reward for developing a better fuel economy app. Dan also has an interview with Ford's Jim Farley about the future of Lincoln. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #327: