2014 Lincoln Mkz Base on 2040-cars

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The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

Five cursed and haunted cars

Any kid lucky enough to grow up in Detroit is familiar with the Henry Ford Museum. It's huge, full of shiny things and a great place to take a child and let them burn off some energy. After several field trips and weekend outings however, the dusty concept vehicles and famous aircraft tend to lose their punch for youngsters. As a fifth grader, I was already gazing on the museum's many gems with glassy eyes. On yet another school trip, we made our way to John F. Kennedy's death car, a gleaming black Lincoln limo. The aging volunteer docent told our little group something I had never heard before. "You know, this car is haunted. Several employees have reported seeing a gray presence right here," he said, pointing to the back passenger side seat. I perked up. Now here was something I had never heard before. A haunted car? Sure, it happened in Goosebumps, but this was real life. It made sense, in a way. Cars can be violent, emotional places. That's certainly the case with JFK's limo, as well as the other four cars on this list. And maybe those gut-wrenching deaths can permanently doom a car. 5. Archduke Franz Ferdinand's Graf & Stift Death Limo World War I tends to be a forgotten war, despite being pretty terrible in its own right and setting the stage for the entire 20th Century. The French forces, for instance, lost more lives in the first month of WWI than the US did in the entire Civil War. Everyone who has been through a freshman world history course knows the conflict started when Archduke Franz Ferdinand and his wife were shot by a Bosnian anarchist. The crazy thing is, Ferdinand had already avoided an attempt on his life that day, and was actually on his way to the hospital to comfort those who had been injured in the crossfire. One of the would-be assassins simply walked out of a cafe and saw his intended target sitting in front of him where the open-air limo had stalled. The archduke and his wife were shot through their heads and throats. Their deaths would not be the last caused by the limo. Throughout the war and into the 1920s, the limo was owned by fifteen different people and involved in six accidents and thirteen deaths, not counting the 17 million or so killed in the war triggered by the Archduke's assassination. The first person to own the car after the Archduke was an Austrian general named Potiorek, who went insane while riding in the car through Vienna.

2017 Lincoln MKZ is a 400-hp hot rod

There are mid-cycle product updates, and then there's the 2017 MKZ. Instead of just a nip-and-tuck styling refresh, the entry-level Lincoln gets an all-new engine with a whopping 400 horsepower and an optional torque-vectoring rear differential. And that powerplant is exclusive to the Lincoln, at least for the time being. It's a sign that Ford is getting serious about elevating its luxury brand above the recent history of rebadged Blue Oval models. The engine is a 3.0-liter twin-turbo V6, based on the current 2.7-liter that serves across the Ford and Lincoln lineup. With 400 horsepower and 400 pound-feet of torque, it's the most powerful Lincoln ever. That big number will only be available in all-wheel-drive versions of the MKZ. With front-wheel drive the engine will be detuned to an estimated 350 horsepower to retain some level of driving refinement. A further option on the AWD model will be the Driver's Pack, which adds the same torque-vectoring rear differential as on the forthcoming Focus RS. With the promise of rear-wheel-drive handling characteristics, the MKZ could be the most fun-to-drive Lincoln ever. In addition to the V6, a 245-horsepower, 2.0-liter turbo four and a hybrid model will be available. When the 2017 model goes on sale next spring it will be the first Lincoln in showrooms with the new signature grille, first previewed in the Continental Concept at this year's New York Auto Show. Adaptive LED headlights are available options, and a Lincoln logo "welcome mat" projects down from the side mirrors when unlocking the car at night. The view from behind is nearly unchanged, with a revised bumper giving the car a slightly wider appearance. Inside things are all new as well, with a completely revised center console. The capacitive-touch sliding controls are gone, replaced by buttons and knobs. In the press release, Lincoln mentions that engineers gave special attention to the sounds and feel of the switches, but the switches on the pre-production model at our product briefing felt cheap and loose. The large climate control knob clicked like it was grinding sand. We hope the production version will show more refinement. The good news, if you're rooting for Lincoln, is that the rest of the interior is impressive, at least in the top-of-the-line Black Label trim we saw. The front seats are comfortable, and the center console is trimmed in real aluminum.