2013 Lincoln Mkz Base on 2040-cars
9620 Montgomery Rd, Cincinnati, Ohio, United States
Engine:2.0L I4 16V GDI DOHC Turbo
Transmission:6-Speed Automatic
VIN (Vehicle Identification Number): 3LN6L2G92DR806635
Stock Num: 1780
Make: Lincoln
Model: MKZ Base
Year: 2013
Exterior Color: Ruby Red Metallic Tinted Clearcoat
Interior Color: Light Dune
Options: Drive Type: FWD
Number of Doors: 4 Doors
Mileage: 7054
Your best choice in used cars. All vehicles safety checked, oil change for life on all Ford products purchased from Montgomery Lincoln. Some exclusions apply see us for details. Please ask for a Sales Consultant to learn more about this vehicle, or visit us at our new location: Montgomery Lincoln, 9620 Montgomery Road, Cincinnati, OH 45242. *Formerly located at the Kings Automall.
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Farley says Lincoln learnings in China could influence brand in US
Tue, 14 May 2013Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.
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