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Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

2017 Lincoln Continental pricing undercuts Cadillac CT6

For 40,000 people interested in purchasing a new Lincoln Continental, today is the day they've been waiting for. We have the full and complete list of prices and optional extras for the luxury brand's big, new sedan. The Continental will be offered in four trims – Premiere, Select, Reserve, and Black Label. The Premiere starts at $45,485 (including $925 in destination pricing), while the Select kicks off at $48,440. Speaking of the Select, the base 3.7-liter V6 can be swapped for a 2.7-liter EcoBoost V6, if you've got $2,250 to burn, driving the price up to $50,690. Going to the Reserve gets you more kit and the 2.7-liter comes standard, but the price increases to $54,840. Finally, the base Black Label starts at $63,840. In the case of both the high-end trims, Lincoln will let you upgrade to the eagerly anticipated 400-horsepower, 3.0-liter V6 for $3,265. All-wheel drive is a $2,000 option regardless of trim or engine. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. It's easy to drive those prices up, of course. Lincoln is offering five options packages, spread across the Select, Reserve, and Black Label trims. The Select Plus (blind-spot monitoring and Sync 3) adds $1,255 to the price of the Select. The $695 Climate Pack (automatic high beams, heated rear seats, a heated steering wheel, and rain sensing wipers) and $3,105 Technology Pack (360-degree camera, adaptive cruise control, Enhanced Active Park Assist, lane keeping assist, and forward collision warning) can be added to the Select, Reserve, and Black Label. The $4,300 Rear-Seat Pack (heated, cooled, and multi-contour rear seats, inflatable rear belts, and a panoramic sunroof) will pamper backseat passengers on the high-end Reserve and Black Label, while the $5,000 Luxury Package will add LED headlamps and a 19-speaker Revel stereo to the Reserve trim. Standalone options include Lincoln's "Perfect Position" seats, a $1,500 feature that adds 30-way adjustability. That's just silly. More common features include a $1,130 Revel stereo, a $1,750 panoramic sunroof, $750 20-inch wheels, and a $335 CD player. So yeah, don't expect many of those base prices to make it to the showroom without some swelling. By our math, the Conti tops out at a cool $82,400. Lincoln says it's big target for the Conti is Audi A6, and its pricing matches up neatly with that car. The front-drive 2.0-liter turbocharged A6 Premium starts at $47,125.

This 1977 Lincoln Continental Town Car is very green

Autoblog Green editor John Beltz Snyder asked me to come up with something for his side of the room, so I happily obliged. Team player and all. This may not be what he had in mind, but Mr. Snyder cannot deny that the car you see here is in fact extremely green. In fact, the exterior of this 1977 Lincoln Continental Town Car for sale by Worldwide Vintage Autos is rocking two verdant shades. According to this original brochure, it sure looks like a combination of Dark Jade Metallic with Light Jade Valino Grain Vinyl Roof. There was actually a "Light Jade and Dark Jade Luxury Group" for '77 that describes this very car's exterior combo, but that apparently has a "tu-tone" leather and vinyl upholstery inside, whereas this car would seem to have the optional "Majestic Velour Luxury Group" in Jade.  If you wonder why I'm oddly fascinated by Malaise era luxury yachts, descriptors like "Light Jade Valino Grain Vinyl" and "Majestic Velour" should provide key clues. Well, those and the specs. The '77 Continental Town Car was 233 inches long, which is 11.1 inches longer than a 2021 Lincoln Navigator L ... as in the extended-length version. The Town Car was also 79.7 inches wide, which is only 0.2 inches narrower than today's biggest Lincoln. Its wheelbase, however, was 127.2 inches, which is 4.4 shorter than the Navigator. You don't really need to see the specs to notice that length-to-wheelbase discrepancy, though, just check out that rear overhang! Then there's the engine: a 7.5-liter V8. Cool, that must be awesome! False. This upgrade engine for '77 produced 208 horsepower and an admittedly robust 356 pound-feet of torque. It had a three-speed automatic. It also weighed in at 4,880 pounds. Fuel economy? Ah, don't really have EPA figures for '77, so let's just say it was about as green as the Rose's Town Car on "Schitt's Creek."  So there, a very green car. Happy John?