2012 Lincoln Mkz .5l V6 Automatic Fwd Sedan Leather Wood Steering on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

Ford launches pair of recalls affecting fullsize sedans and Transit Connect van

Ford has announced a pair of pretty significant recalls affecting the 2010-2013 Ford Taurus and Police Interceptor, as well as their platform-mate, the Lincoln MKS. A separate recall covers the 2014 Transit Connect. The fullsize sedans include 205,000 vehicles built at Chicago Assembly over a variety of timeframes, ranging between December 1, 2009 and November 30, 2012. The vehicles, 194,889 of which were sold in the United States, have an issue with the spring controls on the interior door handles that could cause the door to open in a side-impact crash. The Transit Connect recall, meanwhile, includes 16,100 vans built between November 6, 2013 and September 20,2014 at the company's Valencia, Spain factory. In these vehicles, the seatbelt fasteners may not have been tightened properly, which could cause them to loosen over time, a condition that's obviously bad news in the event of a crash. Ford says it is not aware of any accidents, injuries or crashes in either recall. Owners will, of course, be notified and asked to report in for inspections and if necessary, free replacements. Scroll down for the full press release from Ford, which includes the complete breakdown of dates during which the affected sedans were built in Chicago. JAN 28, 2015 | DEARBORN, MICH. FORD ISSUES TWO SAFETY RECALLS Ford is issuing two safety recalls. No accidents or injuries are attributed to either of these conditions. Details are as follows: Ford issues safety recall for certain 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans for interior door handle issue Ford is issuing a safety recall for approximately 205,000 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans due to an issue with the spring that controls the interior door handles. If the spring is unseated, the door may become unlatched in a side-impact crash, increasing the risk of injury. Ford is not aware of any accidents or injuries related to this condition. Affected vehicles include certain 2010-2013 Ford Taurus vehicles built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant; certain 2010-2013 Lincoln MKS vehicles built June 2, 2011 to Oct. 31, 2011 at Chicago Assembly Plant; and certain 2010-2013 Ford Police Interceptor sedans built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant.

Lincoln plans pilot subscription service for pre-owned vehicles

Lincoln's foray into the world of monthly subscriptions will follow the mold of Ford's Canvas program and launch a pilot service offering a range of pre-owned 2017 Lincoln vehicles in West Los Angeles and the San Francisco area. Lincoln first announced plans for a subscription service on the sidelines of the L.A. Auto Show. The luxury automaker says its new service will allow customers to have a vehicle "as if it were their own," with a monthly payment that covers a prescribed mileage package and includes comprehensive insurance, warranty, maintenance and roadside assistance. It'll be based on Ford's nearly year-old Canvas program, also offered in the Bay Area and West Los Angeles. It offers pre-owned Ford vehicles on a monthly subscription basis, including insurance, maintenance and warranty coverage. Terms for that program are one to 12 months, with an ability to swap cars at any time. While Lincoln didn't announced pricing or a start date for its own subscription program, Canvas' existing service starts at $400 a month, not including tax and depending on vehicle and other options, for pre-owned Ford vehicles. Ford in February said its Canvas fleet has more than 600 customers who've logged more than 3 million miles in the two markets. Lincoln joins a growing list of automakers including Volvo, Cadillac and Porsche who are offering monthly subscription services as an alternative to traditional ownership or leasing. The subscription service will also come with Lincoln's Pickup & Delivery program, in which a valet picks up a customer's vehicle for service at any location and provides them with a loaner Lincoln before returning their vehicle. Lincoln also reiterated its plans to expand its Lincoln Personal Driver service first piloted in San Diego and Miami to Dallas, saying it will soon be integrated into the Lincoln Way mobile app. The service, previously called Lincoln Chauffeur, allows customers to call on a screened personal driver who can also assist with errands while the customers attend to other matters. The luxury brand is emphasizing "warm, human and effortless" services as a way to differentiate itself from its competitors. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video: