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Ed Welburn leaves a lasting legacy at GM design

General Motors design chief Ed Welburn retired July 1, and the soft-spoken stylist is leaving a lasting legacy at the automaker and on the industry. He became the first African American to lead design at a carmaker when he took over GM's top spot in 2003. Just six people have overseen the company's design, and Welburn followed in the footsteps of icons like Harley Earl and Bill Mitchell. When Welburn was given expanded global oversight in 2005, it wasn't ceremonial. He helped unite the company's sprawling design empire, and today is in charge of 2,500 people who have a hand in designing GM cars. "He nurtured a creative, inclusive, and customer-focused culture among our designers that has strengthened our global brands," Mary Barra, GM chairman and CEO, said in a statement." Welburn took the helm when GM and the industry were shaking off a general styling malaise that pervaded the 1980s and 1990s. During his 13 years in charge, he took risks, produced a wide range of styles for everything from hybrids to sports cars to big trucks, and leaves GM design in a better place. Welburn's replacement, Michael Simcoe from GM's international design unit, has big shoes to fill. News & Analysis News: Tesla attracted more than 325,000 preorders of the Model 3 in about a week. Analysis: If anything, the Model 3 is more popular than many expected. Elon Musk tweeted that surprising figure on Thursday, and he said just five percent ordered the maximum number of two. That seems to indicate actual owners rather than speculators are fueling the demand. With a starting price of $35,000 before incentives and an electric range of 215 miles, the Model 3 is the Tesla that's attainable for a lot of people. Clearly, that notion is resonating. News: Lincoln has drawn 40,000 hand-raisers for the Continental. Analysis: Okay, that's not a Tesla figure, but it's still an encouraging sign for Lincoln that one of its most famous and historic names still resonates in 2016. It also demonstrates using a real, albeit slightly dusty name, was the right call for the MKS replacement. "No other Lincoln vehicle has generated this much interest in this little time," Lincoln president Kumar Galhotra said in New York last month. The concept that debuted a year ago put Lincoln back on the map, and the production version remains true to that promise. It will stand out on the road when it arrives this fall, and ultimately, that kind of style will determine Lincoln's future.

Ford will keep Escape and MKC plant open an extra week to meet demand

Crossovers keep selling like popular pastries, and for Ford, that means it needs to keep production going. The company announced that, rather than the usual two-week shutdown, its Louisville, Ky., assembly plant will be open for one of those weeks. The plant builds the Ford Escape and Lincoln MKC, which Ford reports have had record sales. According to Ford, Escape sales through May are up 3 percent, and MKC sales are up 10 percent compared with last year. In total, the Escape has sold about 130,000 units through May, and the MKC has sold around 11,000. Keeping the Louisville plant open will allow the company to build an additional 8,500 vehicles. Ford stated that all other assembly plants will continue with the two-week shutdown as scheduled. Related Video: Featured Gallery 2017 Ford Escape: First Drive View 24 Photos Image Credit: Drew Phillips Plants/Manufacturing Ford Lincoln Crossover SUV Economy Cars Luxury lincoln mkc

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments