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Lincoln to resurrect old nameplates for China?

Judging by the success that many luxury automakers are currently experiencing in China, it's no surprise that Lincoln plans to take advantage of the situation by peddling its wares across the Pacific. Lincoln will open its first Chinese dealership next year, but potential buyers there won't be mucking through the same alphabet soup of car names found in American showrooms. USA Today reports that Ford's luxury car division could revert back to legacy names (like Continental and Zephyr) in China while keeping the MK_ names here in North America.
In speaking to Ford exec Jim Farley during the LA Auto Show, USA Today says that Lincoln could switch its naming structure as models are refreshed. Farley didn't confirm that the naming revamp would be a China-only decision, but article leaves little hope that American buyers will get to see the return of classic names anytime soon.
Why would Ford rehash old Lincoln names for China only? Buyers there seem to have a better historical associations with the nameplates than in the US. Chinese also still hold Lincoln in high regard, associating the marque with use by prominent government officials.

Huge JFK auction includes two classic Lincolns

Want to own a piece of American history? Perhaps you should consider 35th President John F. Kennedy's limousine, a stretched 1960 Lincoln Continental, or the last car he safely rode in before his assassination, a 1963 Lincoln Continental convertible. Both of them will be up for sale at the Camelot: Fifty Years after Dallas auction on October 24, a JFK 50th anniversary auction in Boston.
The black 1960 Continental was part of the presidential motorcade and is bulletproof. The body has been restored to the tune of about $35,000, according to RR Auctions, but the interior was left alone. That's okay, because the winning bidder will be able to enjoy lounging in the well-preserved seats and stepping on the original tan carpeting, just as President Kennedy did. The next owner can even play President, with a divider window, passenger air controls and a two-way telephone - if a chauffeur is hired, of course. The starting bid for the Continental is $25,000.
The other car is more historically relevant (but in this writer's eye, less beautiful), and commands a starting bid of $50,000. The white, convertible 1963 Continental was the last car President Kennedy rode in before his assassination in Dallas - with a notarized document by the car's owner at the time as proof. It was used to transport the President, his wife, Jacqeuline, and Texas governor John Connally "from a breakfast and speech at the Texas Hotel ballroom through the streets of Fort Worth to Carswell Air Force Base, where they boarded a short flight to Dallas on the morning of November 22, 1963," according to RR Auctions. Lincoln specialist Baker Restoration in Connecticut restored the car, which included an engine replacement, body work and paint. Most of the interior, including the seats, are in original condition.

RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.