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Analysts warn Lincoln shouldn't follow Ford out of the sedan market

Lincoln looks set to mimic Ford's on-going shift away from sedans. The move makes sense on the surface, but analysts warn the luxury brand needs to keep some low-riding models in its portfolio. The company's current lineup includes two sedans, the MKZ and the Continental, plus five SUVs. The sedans aren't long for this world, according to The Detroit Free Press. The publication learned Ford's Hermosillo, Mexico, factory will stop manufacturing the MKZ in late 2020 or early 2021, and it pointed out UAW documents note Continental production will continue "through its product lifecycle." In other words, it's the last model on the Continental branch of the Lincoln family tree. These two nameplates represent 23.3 percent of Lincoln's annual sales so far in 2019, which is a surprising and respectable statistic. One in four cars the company sells is a sedan. The problem is that they accounted for 27.6 percent of the firm's sales in 2018, and that number will continue to fall in 2020 as customers flock towards crossovers and SUVs. And yet, exiting the sedan market isn't the right answer for a company that wants to re-establish its reputation as a luxury automaker. Eric Noble, the president of consulting firm CarLab, told The Detroit Free Press about 40 percent of American buyers in the market for a luxury car choose a sedan. The Chinese market — where Lincoln hopes to gain a secure foothold in the coming years — also has a healthy appetite for sedans. Going SUV-only is a strategy that might work well in the United States, but it doesn't suit Lincoln's ambitions. Germany's big three luxury brands all have a flagship sedan at the top of their range. We can't argue against sales data; the sedan market is shrinking. There are ways to keep buyers in the fold, however. The Continental is a stellar effort from the brand, and a solid foundation on which to build. Noble pointed out Lincoln could use the rear-wheel drive platform found under its Aviator and Ford's latest Explorer to build a four-door model with a fastback-like roof line in the vein of the Audi A7. It's a sleeker, sexier body style that tends to attract more buyers than a more conventional three-box sedan, which is often criticized as old-fashioned. Automakers can normally get away with charging a little bit more for these cars; the A7 is more expensive than the A6, for example. Electrification could be the Lincoln sedan's saving grace.

Junkyard Gem: 1978 Lincoln Continental Town Car

Just before Ford downsized the Continental for 1980 and made the Town Car a separate model for 1981, the biggest and plushest new sedan in the Dearborn universe was the mighty Continental Town Car. Here's one from 1978, the second-to-last model year of the two-and-a-half-ton Continental Town Car, found in nice condition in a Denver car graveyard last month. This car rolled out of the Lincoln showroom loaded, with the landau-style "Coach Roof" and just about every additional option. Base price on the 1978 Continental with the Town Car package started at $11,606 (about $48,350 in 2020 dollars), but this car cost much more than that. A new Mercedes-Benz S-Class cost better than twice as much that year (and it was worth it), but you still had to be a heavy-duty high-roller to buy a new '78 Town Car. The base engine in the 1978 Continental was a 400-cubic-inch (6.6-liter) V8 making a grim 166 horsepower, a truly horrific ratio of 25.2 horsepower per liter of displacement (torque came to a respectable 319 lb-ft, though). If the new Navigator got 25.2 horses for each liter in its turbo V6, it would have a mere 88 horsepower to haul its nearly three tons, rather than the 450 horses that 21st-century engine technology gives us. The good news with this car is that it came with the optional 460-cubic-inch (7.5-liter) V8, rated at 210 horsepower and 357 lb-ft. That was sufficient to get this car's 4,660 pounds moving well enough. Still just 28 horses per liter, but a significant upgrade. These cars weren't about performance, however. They were about a silent, cushy ride and poofy seats that swallowed you in velour comfort. When did Detroit stop making these pillow-top seats? And opera lights? And snazzy "coffin-handle" door pulls? Yes, even the wire wheels (a $333 option, or $1,385 today) stayed on this car to the very end. Why get a Rolls-Royce when you could have this, the grille of this behemoth seems to ask us. Though it remained in good condition when it arrived in its final parking space, a Malaise Era Continental sedan just isn't worth much in the enthusiast world. Even a 1978 Mark V in nice shape would be hard-pressed to find a forever home nowadays. At least it had a chance to visit the Norman Rockwell Museum in Massachusetts before the end. In what came to look like a very smart move by Ford, in light of certain geopolitical events in 1979, the Panther-based 1980 Continentals weighed nearly a half-ton less than this car.

2023 Lincoln Corsair First Drive Review: Gimme back my buttons!

While 2023 brings only a refresh to the Lincoln Corsair, it’s a fairly robust one. It loses an engine, gains BlueCruise and receives an interior overhaul featuring a new infotainment screen running the latest version of Sync 4. Corsair may be LincolnÂ’s best-seller, but it competes against a variety of big-sellers in terms of both size and price. Take your pick from the likes of the Cadillac XT4, Audi Q3, Lexus NX or the BMW X1, just to name a select few; and soon they will be joined by Alfa RomeoÂ’s new Tonale, which lines up surprisingly well with the baby Lincoln. Like virtually everything in its class, the 2023 Lincoln CorsairÂ’s standard engine is a 2.0-liter turbocharged four-cylinder, which in this case produces 250 horsepower and 275 pound-feet of torque.  Gone is the previously available 2.3-liter upgrade that apparently wasnÂ’t popular. For 2023, the only other option is therefore the returning plug-in hybrid model, which produces a reasonable (and carry-over) 266 horses. Unlike the Escape PHEV on which itÂ’s based, the plug-in Corsair comes standard with all-wheel drive. With just 16 more horsepower compared to the 2.0T and more than 560 additional pounds to motivate, it relies on the instant torque of its electric motors to get off the line with authority. Lincoln gave us the choice of sampling either the standard turbo-four or PHEV for our quick outing in the Corsair; we opted for the plug-in for symmetry with our 2021 outing. As with virtually all midcycle updates, some exterior styling elements were updated or deleted. The grille is taller (and consequently larger) and is framed on the bottom by a new horizontal protrusion. PHEV models get a metallic foiling effect on the grille mesh. In the rear, itÂ’s business as usual. Inside, the dash is redesigned around a new 13.2-inch touchscreen running Sync 4.0. Besides an updated user interface (more on that later), the screen now houses virtually all of the media and climate controls that were previously located as buttons and knobs on the LincolnÂ’s center stack. All that remains on the consequently shrunken stack is a single volume knob and various vehicle controls like max defrost, auto stop/start and the hazard lights. The start/stop button has also been relocated next to the piano-key transmission controls. Through all of that, Lincoln managed to make access to the enlarged media storage bin easier. Yay?