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Lincoln plans electrified versions of all models by 2022, say sources

DETROIT - Ford Motor Co's premium Lincoln brand plans to offer hybrid gasoline-electric versions of all its U.S. models by 2022, according to three sources familiar with the plans. Details could be announced as early as Oct. 3, when Ford Chief Executive Officer Jim Hackett plans to update investors on the automaker's strategy. Company officials are also considering whether to introduce one or more all-electric Lincoln models, one source said. The proposed electrification scheme could be critical to Lincoln's future in China, which will require automakers to make electric vehicles an increasing percentage of their total sales. The Lincoln hybrids are part of a broader Ford program to offer at least 18 new electric and hybrid models over the next five years, the sources said. Lincoln aims to follow a path blazed this year by several European premium brands, including Daimler AG, Zhejiang Geely Holding Group's Volvo Cars, BMW and Jaguar Land Rover, all of which have announced plans to offer more hybrid and all-electric vehicles. Global luxury brands are responding to competitive pressure from Elon Musk's Tesla Inc, and proposals by the Chinese government to mandate significantly higher levels of electric vehicle sales in the world's largest auto market. The plan to offer a portfolio of Lincoln hybrid models was crafted before Hackett took over in May, the sources said. Ford said in January 2016 it would spend $4.5 billion to electrify a portion of its U.S. fleet, including hybrid versions of the Mustang and the F-150, and at least 11 other models. The extent of its electrification effort, including details on specific new and redesigned models, has not previously been disclosed. A Ford spokesman said the company would not comment on future products. As the Lincoln brand rolls out redesigned versions of its existing models and introduces at least one new model, it is planning to introduce plug-in hybrid versions of those vehicles, beginning with the redesigned MKC crossover and the new Aviator crossover in 2019, the sources said. The redesigned Lincoln Navigator utility vehicle, which goes on sale this autumn, is expected to add a conventional hybrid version in 2019. Subsequent redesigned Lincoln models, including the MKZ sedan in 2020 and the Continental sedan and MKX crossover in 2022, are expected to include plug-in hybrid variants, the sources said.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

2020 Lincoln Corsair revealed with baby Aviator looks

NEW YORK — Since Ford has unveiled the new Escape, it only makes sense that Lincoln would reveal its redesigned Escape-based luxury crossover, the 2020 Lincoln Corsair. The new crossover takes the place of the also-Escape-based MKC. Design-wise, the only real giveaway that the Corsair is built off the Escape's front-drive platform is the short stretch between the base of the A-pillars and the front wheels. Otherwise, the Corsair simply looks like a scaled-down Aviator. While not particularly groundbreaking, it's far from a bad choice, as it looks both broad-shouldered and sleek with a big front fascia and gently falling roofline. Even better, the interior clearly takes cues from the bigger Lincoln crossovers and SUVs with a horizontal layout, lots of chrome, and a bit of a midcentury modern feel. The Corsair does get unique touches such as a full-width air vent design, and a center stack that juts out unsupported from the dashboard. It's the inverse of the Aviator and Navigator control stacks. Lincoln's 24-way power adjustable front seats will be available as an option, while manual sliding and reclining rear seats are standard. Lincoln also touts sound-deadening features such as a dual-wall firewall panel and active noise canceling as standard features. Owners will also be able to use their cellphones as keys to access the car and to control functions from afar, storing settings for the infotainment, seats and climate control among other things. A key fob still comes with the car, and if a phone goes dead, the car can still be accessed and started using both the outside keypad and the infotainment touchscreen. Phones can be deactivated remotely, too, in case of it being stolen or lost. With Escape underpinnings come powertrains similar to that crossover. But the Corsair starts its line with the Escape's top-rung engine, a 2.0-liter turbocharged inline-four making 250 horsepower and 275 pound-feet of torque. It comes with front-wheel drive as standard, but all-wheel drive is available. According to the Corsair's lead engineer, John Jraiche, the all-wheel-drive system can shift 100% of power to the front or rear. It also disengages the rear wheels when not needed for improved efficiency. The other engine announced is a 2.3-liter turbocharged inline-four making 280 horsepower and 310 pound-feet of torque. This engine isn't available on the Escape, and it comes standard with all-wheel drive.