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Auto Show Notebook: Legendary Continental name inspired Lincoln's designers

What's in a name? A lot for the Continental concept, and it gave Lincoln designers a sense of purpose as they styled the brand's upcoming flagship sedan. "The moment that we told them, it was amazing," Lincoln president Kumar Galhotra said. "They totally got it." "It" is cutting-edge technology wrapped in stately, large-sedan design. It's a nod to Lincoln's storied past, but a signpost for where the brand is heading. Though the Continental name dates to the late 1930s, Lincoln designers avoided making the concept overtly retro. "You can't let it pull yourself back too far in history, but you've got to design a car that lives up to the name," Galhotra said. Speaking to Autoblog on the floor of the New York Auto Show where the Continental formally debuted Wednesday, the Lincoln president reiterated that the car is on track to launch in 2016. It will compete against the Audi A6, Lexus GS, BMW 5 Series and other large luxury sedans. After its debut, the concept in New York will fly to China – another critical market for Lincoln – for display there. It will be replaced in New York by a prototype without an interior. The Continental is the latest high profile play by Lincoln to raise its image with consumers, who have either ignored or forgotten about it amid steep competition in the luxury sector from German and Japanese brands and a potentially resilient Cadillac. Lincoln sales are essentially flat compared with 2014 through the first quarter of this year, with total volume of 21,478 units. The middling start to 2015 comes on the heels of nearly 16-percent sales growth last year spurred by the launch of the MKC and the prominent signing of Matthew McConaughey to star in Lincoln advertisements. Other News, Notes & Quotes Speaking of names, Chevrolet did its homework before deciding to proceed with "Malibu" for its new generation of midsize cars. "We went out and researched it," said Alan Batey, president of General Motors North America. "People actually like the name 'Malibu,'" he said. Admittedly, the current Malibu has struggled in the marketplace against entrenched competitors, Batey said, but he's optimistic its awareness and historical value are assets to the dramatically redesigned sedan."The name's strong," he said. Meanwhile, in other Chevy news, the brand kicked off a new marketing campaign, "Real People, Not Actors" Wednesday. It will show consumers interacting with Chevys and their spontaneous reactions to the vehicles.

Ford recalls 591,177 vehicles in four separate campaigns

Ford is issuing recalls for a total of 591,177 vehicles worldwide, in four separate campaigns. The announcement comes just days after the discovery of door-latch problems in 390,000 of the automaker's cars. The largest of these new recalls covers 518,313 examples of the Ford Fusion and Lincoln MKZ from the 2013-2015 model years, plus the 2015 Edge. Of these, 487,301 of are in the US and 31,012 are in Canada. For vehicles in cold-weather areas, the bolts that hold the steering gear motor can corrode and fracture. If this happens, it could cause the power steering to fail, but manual control would be retained. There are no reported accidents or injuries from this problem. To fix things, dealers will replace the bolts and seal them. The next campaign covers 50,157 examples of the 2014 Focus, Edge, Escape, and Transit Connect, plus the Fiesta from 2014 and 2015. Of these, 45,505 are in the US, 4,618 in Canada, and 34 in Mexico. All of them exhibit a problem with the fuel pump where the nickel plating can cause the part to seize and the engine to stall, if this occurs. (All of which sounds like recent problems with Nissan and BMW models.) According to Ford, there is one allegation of an accident from this problem. Dealers will replace the fuel delivery module to fix the problem. Ford is also recalling 22,616 units of the 2015 Lincoln MKZ because when the headlights are on, the parking lamps are brighter than they are allowed to be. The light could affect the vision of other drivers. This campaign includes 21,435 of them in the US, 1,066 in Canada and 115 in Mexico. There are no accidents or injuries from the issue, but Ford is updating the software to dim the lights on these sedans. Finally, Ford has a safety campaign for 91 examples of the 2015 F-150 because an underbody heat shield might not be properly installed or not present at all, which can be a fire risk. There are no reports of any actual accidents or fires, though. The affected pickups will have the parts replaced or added, as necessary after a dealer inspection. To see the specific build dates for the models affected by each of these campaigns, you can read about them in the press release below. Related Video: FORD ISSUES FOUR SAFETY RECALLS IN NORTH AMERICA Ford Motor Company is issuing four safety recalls in North America. One accident and no injuries are attributed to these conditions.

Lincoln scales back free maintenance

Complimentary scheduled maintenance programs have been great tools for luxury automakers to draw in new customers, but some are starting to scale their programs back considerably. According to Automotive News, Lincoln is joining Jaguar and Volvo on the list of automakers reducing the length of time it will be providing free maintenance to its customers.
Lincoln's four-year/50,000-mile maintenance program first kicked off as an incentive in 2010 and became permanent later that year, but starting with the 2014 model year, this will be cut to just two years and 24,000 miles. This could make short-term leases even more appealing for some consumers, but according to Automotive News, some Lincoln dealers are unhappy with the scaling back. The move admittedly comes at an odd time for Lincoln, with parent Ford seemingly working hard to increase consideration among luxury buyers as it looks to reverse the marque's long decline.