2018 Lincoln Mkx Awd 3.7l Black Label-edition(new Was $61,155) on 2040-cars

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Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.

What will the next Presidential limo look like?

With recent news that the Secret Service has begun soliciting proposals for a new armored limousine, we've been wondering what the next presidential limo might look like. The current machine, nicknamed "The Beast", has a design based on a car that's no longer sold: the Cadillac DTS. If General Motors gets the job again, which wouldn't be a surprise considering the government still owns a chunk of the company, the next limo's shape would likely resemble the new XTS (below, left). But Cadillac hasn't always been the go-to car company for presidential whips.
Lincoln has actually provided far more presidential limousines throughout history than Cadillac. In fact, the first car modified for Commander-in-Chief-carrying duty was a 1939 Lincoln K-Series called "Sunshine Special" used by Franklin D. Roosevelt, and the last Lincoln used by a president was a 1989 Town Car ordered for George H.W. Bush. If President Obama wanted a Lincoln today, it would likely be an amalgam of the MKS sedan and MKT crossover, as illustrated above.
And what about Chrysler? The only record we could find of a President favoring the Pentastar is Nixon, who reportedly ordered two limos from the company during his administration in the '70s, and then another one, known today as the "K-Car limo," in the '80s after he left office. Obama, however, has a personal - if modest - connection to Chryslers, having owned a 300 himself before he took office. A 300-based Beast (above, right) would certainly earn the U.S. some style points.

Weekly Recap: Revisting the BBC report that ended Jeremy Clarkson's Top Gear run

Jeremy Clarkson's long run as a Top Gear host has come to an end, and the reason is clear: His physical assault on one of the show's producers crossed a line, and the government-owned BBC couldn't tolerate it. The incident between Clarkson and Top Gear producer Oisin Tymon was initially described as a "fracas," and Clarkson was suspended. But his popularity and widespread support – even British Prime Minister David Cameron weighed in – suggested that the controversial Clarkson might be given yet another chance. The BBC put this to rest Wednesday when it sacked Clarkson and revealed the findings of its investigation. The report spelled out how Clarkson struck Tymon on the patio of a North Yorkshire (UK) hotel, leaving him with a bloodied, swollen lip. It was severe enough that the producer sought medical treatment. During and after the attack, Clarkson shouted expletives at Tymon and threatened to fire him. The noise carried into the hotel's dining room and even to a bedroom. Local police investigated the incident, but Tymon isn't pressing charges. The huge audience numbers, Clarkson's popularity and the high-octane excitement of Top Gear all melted away in the eyes of BBC director-general Tony Hall, who saw an attacker and a victim. "For me a line has been crossed," he said in a statement. "There cannot be one rule for one and one rule for another dictated by either rank, or public relations and commercial considerations." In that moment, Clarkson was the bad guy, though he was actually the one who reported it to the network and made repeated attempts to apologize to Tymon. He's also urged the media to leave the producer alone. Hall voiced regret in the statement that announced Clarkson's contract would not be renewed, but the BBC decided to move on. Rumors are swirling about possible replacements for Clarkson. The network says it wants to continue Top Gear in 2016 and is looking to air the rest of this season's episodes. Despite the controversy, the show has a global audience of 350 million viewers and is one of the BBC's most valuable properties. It's unclear what Clarkson's co-hosts, James May and Richard Hammond, will do, as their contracts were also reportedly up to be renewed. Other News & Notes 2016 Chevrolet Malibu hybrid charges up with Volt technology Chevrolet is taking some of the learnings and technologies from the 2016 Volt and dropping them into the reborn Malibu hybrid.