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Two limos used by President John F. Kennedy are going up for auction

Two Lincoln limousines last used by President John F. Kennedy are being auctioned by Bonhams in New York. As reported by fordauthority.com, the cars are part of The American Presidential Experience sale. Neither Lincoln is the infamous open convertible in which Kennedy was assassinated in Dallas (that car is on display at The Henry Ford museum in Michigan), but one of these was used by the president on that fateful trip. The white 1963 Lincoln Continental convertible carried the President, Mrs. Kennedy, and Texas Governor John Connally, on the morning of November 22, 1963 in Fort Worth, Texas. They rode in this Lincoln from the Texas Hotel, where the President and Mrs. Kennedy had spent the night, to a breakfast where JFK gave a speech. From there, they drove through Fort Worth, on streets lined with crowds, to Carswell Air Force Base for the flight that would take them to Dallas. The car was a loaner from local dealer Bill Golightly, and was sold in 1964. It spent time in several different museum collections and has been partially restored, receiving a new engine and a repaint in its factory Ermine White. The red leather interior, however, is said to be original. The pre-sale estimate for this Lincoln is $300,000–$500,000. The second Lincoln is a 1960 Continental Mark V Executive Limousine. It was modified by Hess and Eisenhardt and features bulletproof doors, a divider window, a two-way telephone, and rear-seat climate controls. This car was leased to the White House and was used by President Kennedy for personal trips around Washington, as opposed to official trips for which the larger presidential limousine would be used. After President Johnson took office, this Lincoln returned to the Ford Motor Company and was purchased by a private individual who had a contact at Ford's Washington office. It, too, later spent time in various historical collections, and its body has been restored but the interior remains original. The pre-sale estimate is $200,000 to $300,000. History buffs who miss out on either of the cars might raise their paddles for some of the other items offered. There's a full-scale facsimile of the Oval Office, a partial fuselage of a Boeing 707 retrofitted as a replica of the Kennedy-era Air Force One, as well as numerous smaller items. The auction takes place on October 14.

Ex-GM VP LaNeve takes over Lincoln ad agency

Those of you that caught yesterday's op-ed about Lincoln will have heard already, but Mark LaNeve has taken the helm at Team Detroit. Once the North American vice president of sales, service and marketing for General Motors, LaNeve will now head up the agency that handles all of Ford advertising. LaNeve will also run the account for Lincoln. While at GM from 2001 to 2009, the exec oversaw ad campaigns like Cadillac's Breakthrough and sales initiatives like "Employee Pricing for Everyone."
He left in 2009 to join Allstate as chief marketing officer, oversaw the creation of the Mayhem ad spots and was moved into the role of VP of agency operations overseeing Allstate's 10,000 agents. He resigned from the insurer in February 2012 for personal reasons and joined Team Detroit in August 2012 as chief operating officer, in charge of satellite offices in New York and internationally. He replaces ex-CEO Cameron McNaughton, and will continue to hold the title of COO.
Lincoln is trying to get its 2013 back to rights after putting big dollar commercials for the 2013 MKZ on television then having production glitches preventing cars from getting to dealerships. With rumors of a relaunch in the works, it's no surprise LaNeve has been given the reins - and from here it looks like the brand is desperate for the kind of magic he's proved he can marshal. Perhaps he can start by calling a mulligan on the renaming exercise that gave us the hoary "Lincoln Motor Company" and go back to oh, say, "Lincoln." Then he can ask the product folks to get to work on the MKC concept...

2019 Lincoln Navigator gets slight price hikes, crosses six-figure mark

As of the end of June this year, all-new Lincoln Navigator sales are up by triple digits over last year. No wonder, as Lincoln's flagship has impressed us on both our initial drive and again recently on a 900-mile road trip. Even if numbers slump some between now and the end of the year, the full-sized luxury SUV should achieve sales not seen since 2007, when it sold 24,050 units. That would help explain why the Navigator's already had one price increase this year, in June, when MSRPs across the range went up $500 and the destination charge rose another $100. According to order guides, prices for the 2019 model year will go up even more. The entry-level Premiere trim gets bumped by another $650, while the Reserve trim climbs by $3,500. After the $1,295 destination fee, the 2019 Navigator Premiere starts $74,500, and the Select trim rises by $1,000 to $78,850. Neither of those trims add additional equipment to offset the additional cost. The Reserve price hike to $86,500 does capture the cost of the Technology Package, which will come standard. On the 2018 Navigator, that package, which bundles aids like adaptive cruise control and autonomous emergency braking, is a $2,640 option, so the net price jump for the trim is $860. The Black Label price drifts upward by $2,190 to $97,690, but the 2019 models will throw in 30-way power seats as standard. Those thrones being a $1,250 option on 2018 models, the net increase is then $940. The long-wheelbase L models will all go up by the same amount as their non-L counterparts, which puts the Navigator over the $100K mark for the first time; the 2019 Black Label L will need $100,890 to put in a suitable driveway. That's just $700 less than the list price of the 2019 Cadillac Escalade ESV Premium, but Cadillac incentives mean the Lincoln would actually cost thousands more. Lease prices have gone skyward, too. Cars Direct found that in the middle of this year, the average monthly cost for a 36-month lease in California was $1,023, a $131 increase compared to lease prices in February. Two months later, the average monthly cost in California has gone up another eight dollars, to $1,031. That's only $14 less per month than the lease for an Escalade Luxury, even though the Cadillac has a list price $9,500 higher. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.