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Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments

Ford recalling 390,000 cars over door latch woes

Ford is recalling certain Fiesta, Fusion and Lincoln MKZ vehicles due to faulty door latches, marking the latest in what seems to be a recurring issue for the Blue Oval. This is the third door latch recall from Ford in 2015, following a 213,000-unit recall in March and a 205,000-unit recall in January. This one, however, is significantly larger. A total of 390,000 units are affected, including Fusions and MKZs from model years 2013 and 2014, as well as Fiestas from model years 2012 to 2014. A "broken pawl spring tab" is the culprit, potentially keeping doors from latching shut. According to Ford, even if the door does shut, it could come open again without warning. The affected Fiestas were built between February 1, 2012 and May 31, 2013 at the Cuautitlan, Mexico factory. The Fusion and MKZ siblings, meanwhile, were screwed together at Hermosillo Assembly in Mexico between July 1, 2012 to May 31, 2013. Ford is aware of three minor reports of door malfunctions. In two cases, the door bounced back open, quite literally hitting drivers on their way out. In the third case, a door swung open of its own accord while a driver was attempting to park, hitting another vehicle. Ford will notify owners, who will need to report into dealers to have all four latches replaced. Scroll down for the official press release. Related Video: APR 24, 2015 | DEARBORN, MICH. FORD MOTOR COMPANY ISSUES SAFETY RECALL IN NORTH AMERICA FOR DOOR LATCH ISSUE ON FORD FIESTA AND FUSION, LINCOLN MKZ Ford Motor Company is issuing a safety recall for approximately 390,000 2012-2014 Ford Fiesta and 2013-2014 Ford Fusion and Lincoln MKZ vehicles for a door latch issue. The door latch in these vehicles may experience a broken pawl spring tab, which typically results in a condition where the door will not latch. If a customer is then able to latch the door, there is potential the door may unlatch while driving, increasing the risk of injury. Ford is aware of two allegations of soreness resulting from an unlatched door bouncing back when the customer attempted to close it, and one accident allegation when an unlatched door swung open and struck an adjacent vehicle as the driver was pulling into a parking space. Affected vehicles include certain 2012-2014 Ford Fiesta vehicles built at Cuautitlan Assembly Plant, Feb.

2018 Ford Expedition spied looking stylish

The Ford Expedition and Lincoln Navigator got a cool reception for their 2015 warmed-over redesign. But with big, high-riding vehicles once again in vogue, Ford is pushing ahead with a ground-up redesign of its biggest SUVs. Based on these spy shots, the Expedition will continue to serve as the Navigator's more affordable twin. Yes, that's a bold prediction, considering we still haven't spotted Lincoln testing the new Navigator, but study the greenhouses on this Expedition prototype and the Navigator Concept from New York – from the arrow-straight belt line to the extra-long rear window to the aggressively raked windshield, this Expedition's overall profile is broadly similar to what Lincoln previewed earlier this year. While our spies claim the new Expedition will look to the F-150 for design inspiration, we see a departure from past Expedition tradition. Unlike the supposed Expedition spy shots we showed you nearly a year ago – which was nothing more than an SUV with an F-150's nose grafted on, this prototype's front-end styling looks softer and more aerodynamic, with a smaller grille and headlights, almost like an Escape or Edge. This kind of change would explain the additional front-end camouflage. In back, our spies rightly point out that Ford fitted a faux rear end to disguise the rear window's rake – expect the real thing to feature the angled rear window previewed on the Navigator Concept. Look at the last image in the gallery for a better idea of how the Expedition's rear window will actually look. We can't say a lot about the taillights, because of the camo, but non-LED taillights are present. We'd expect Ford to offer LEDs on higher trim levels. While the F-150's styling might not make the transition to the Expedition, its powertrains and emphasis on lightweight aluminum will. Our spies report the biggest SUV will ride on a new T3 platform and feature an aluminum body, with the F-150's 3.5-liter EcoBoost V6. Expect a ten-speed automatic transmission and start/stop tech for sure, while the smaller 2.7-liter, twin-turbo V6 could slot in as the Expedition's base engine – we're less sure on that one. And we're even more uncertain of the rumors of an Expedition Hybrid. Our spies report it could mate a 3.5-liter V6 with an electric motor(s) and battery packs for a more economical full-size SUV. Expect to see the 2018 Expedition debut in January, at the 2017 Detroit Auto Show.