2008 Lincoln Mkx Base Sport Utility 4-door 3.5l on 2040-cars

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Lincoln owners in San Diego, your chauffeur awaits

In an effort to make up lost market share, Lincoln is trying desperately to differentiate itself from other luxury automakers. The automaker is offering and expanding a number of services aimed at setting itself apart not only from Mercedes-Benz, Lexus, and Audi, but also the Fords that so often share showroom space. One such offering, the Lincoln Chauffeur, is expanding beyond its initial rollout in Miami, Florida, across the country to San Diego, California. The concept is simple. For $30/hour, a chauffeur will drive you around in your own vehicle, stopping at the store, the gas station, or even at school to pick up the kids. The chauffeur can do these things with or without you present, meaning the driver can drop you off at the airport and return the car home, allowing others to use the car rather than leaving it parked at the airport. The service is available to old and new Lincoln owners, though the former get eight free hours to try the service. San Diego was part of a planned expansion. If things continue to go well, look for further rollouts in cities across the country. Related Video: News Source: Lincoln via Automotive News Lincoln Ownership

2020 Lincoln Corsair will be revealed at the New York Auto Show

It's official, the 2020 Lincoln Corsair will be revealed at the New York Auto Show this April. To go along with the announcement is a teaser video that, well, doesn't reveal much of anything except the crossover's name prominently displayed on the front fender. But we know a fair bit about the crossover from spy shots and prior announcements. The Corsair is the successor to the MKC, Lincoln's smallest crossover, which is also based on the Ford Escape. We expect that it will continue to be based on the Escape, albeit the completely redesigned one that hasn't yet been revealed. That also means powertrains will probably be shared, but the Lincoln might get one or two model-specific powertrains like with the Lincoln Aviator. Reportedly, the new Corsair will feature turbocharged 2.0-liter and 2.3-liter four-cylinder engines along with a plug-in hybrid. Spy shots have revealed that the Corsair will have styling closely related to that of the larger Aviator. That means a floating roof, more broad-shouldered nose, and large amounts of glass. The inside is also inspired by the Aviator and Navigator and features piano-key shift buttons, a low, wide dash and a healthy amount of chrome. 2020 Lincoln Corsair spied View 16 Photos

Lincoln Aviator returns, VW ponders pickups, and Subaru Forester endures

NEW YORK – Volkswagen is taking a hard look at a pickup truck, the Lincoln Aviator is back, and you love old Subarus (we'll explain). The New York Auto Show returned last week with flair and a wide range of promising reveals. Let's break down some of the big news, plus a few things you might have missed. News: Ford is fortifying Lincoln with the Aviator SUV Views: Doing a mid-size SUV is obvious. Calling it the Aviator wasn't. I like it. Using Navigator design cues, this thing looks the part and should give Lincoln some energy and sales volume. Not playing in the midsize SUV segment has been a mistake for Ford's luxury brand, and the Aviator should fill a much-needed hole. Props to Lincoln for dusting off the Aviator name, most recently used on a rebadged Ford Explorer built in 2003-2005. It sounds classy and historic, like something from 1930s, even though it only dates to the tail end of the " Friends" era. Speaking of names, when the MKC gets a new one, Lincoln should dust off Zephyr, a moniker it actually used in the '30s and then briefly in the early 2000s. Why use the Aviator name? Jim Farley, Ford's president of global markets, said it's about reminding consumers that Ford has traditionally built strong SUVs. "I think in a way the legacy is falling in love with what we do best," he said. "We wanted to go back to our roots. We know how to do this well." Farley also said the Aviator could prove to be Lincoln's bestseller. The Aviator was well-received in New York, earning our Best in Show award and garnering cautiously optimistic reactions from some analysts. "Lincoln ran this experiment once before ... differences in the market conditions, stronger differentiation and appetite for utility vehicles may prove a different story for this Aviator," IHS analyst Stephanie Brinley said. View 19 Photos News: VW surprised the car world with the Atlas Tanoak pickup concept Views: Good move. VW should build this. The concept is based on a longer version of the Atlas platform and would take aim at the midsize truck segment. VW is using this prototype to "gauge the reactions" of automotive influencers, but make no mistake, the Tanoak is totally doable. Using Atlas bones and mechanicals punched up with rugged styling and some soft-road capability, the Tanoak would grow VW's portfolio in a smart way. The Atlas Cross Sport concept, also revealed in New York, signals that Atlas expansion is already underway.