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Ford's Jim Farley hints at Lincoln sales rebound

If you're a fan of Lincoln, get ready for "a really great story" come May 1. That's how Ford marketing boss Jim Farley, in a call with analysts, characterized the coming April sales report for the MKZ. At the moment, there are probably few things that the executive VP could want more than a happy ending for the ballyhooed sedan that has made people cry boo-hoo for the past six months.
The massive glass roof of the MKZ is trying to support a burden that would make Atlas tap out, and it hasn't shattered, but it has shown a few cracks. The car we called "a big step in the right direction," the embodiment of the reinvention of the brand and a test of Lincoln's commitment to a new rear-wheel drive offering was given an $8-million dollar Super Bowl ad spend earlier this year, then quality control issues during its assembly scuttled deliveries. Lincoln got over that and kept up the ad blitz, now it just wants the good work to take hold.
If Farley's not leading us on, April could be the month. He said the results (so far) show "the product is being very well-received," inventory is finally where it should be and the MKZ Hybrid is doing better than expected. It bears noting that Lincoln is offering some aggressive incentive programs at the moment, including 0.9-percent APR and $1,000 off for conquest buyers stepping out of competitors' vehicles.

Lincoln Star Concept provides a glimpse of four upcoming EVs

The auto industry is in the midst of what has been called a once-in-a-century transformation as it shifts to zero-emissions propulsion. As it happens, this year also marks Lincoln’s 100th anniversary. There were actually Lincolns a few years earlier, but Lincoln counts Feb. 4, 1922, when Henry Ford purchased the company, as its birthday. Like many, Lincoln wants to electrify its lineup, and plans to introduce four new battery-electric vehicles by 2026. Today it unveiled the car that will inform that future, the Lincoln Star Concept. “ItÂ’s a clean-sheet of paper to help us get through the next four products,” chief exterior designer Earl Lucas told Autoblog at a preview. But when asked whether it's a crossover, LincolnÂ’s representatives resist dropping it into any existing categories. Global Design Director Kemal Curic describes it as a “new species.” It lacks the upright, two-box design of crossovers and SUVs dotting AmericaÂ’s roads. Instead it has a dramatically raked A-pillar and an even more acutely angled rear. The greenhouse area tapers towards the rear, and the main body has a distinct anti-wedge silhouette. To these eyes, it has almost wagon-like proportions. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The other hallmark of the Star is its use of lighting. Illuminated surfaces can be found throughout the car — on logos where badges would normally reside, on a thin band that outlines the roof, and on fingernails that trace the wheel arches. ThereÂ’s also an unmissable light bar that spans the leading edge of the nose before curving up over the fenders and to the A pillars. ItÂ’s reminiscent of the chrome strips on the blade-like fenders of the 1961 Continental, but the designers we talked to denied that resemblance. The Star is decidedly anti-chrome, and lighting takes the place of that brightwork. Throughout our walkaround, designers used phrases that evoked a jet age view of transit. “ItÂ’s the journey, not the destination,” said Lucas. Curic uses the term “in flight” when talking about driving modes. Chief interior designer Robert Gelardi called it “the romance of travel.” ItÂ’s as if the Star was channeling a time when Lincolns like the Continental Mark II, once the most expensive domestic car ever sold, bore the American standard around the world and went toe-to-toe against the likes of Rolls-Royce.

Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.