11 Lincoln Mkx Awd 34k Financing Nav Camera Leather Moonroof Loaded Chromes on 2040-cars

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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

2020 Lincoln Navigator now has an option for chrome haters

If you've ever seen a new Lincoln Navigator, you know that there was no restraint when the designers started adding chrome. But it seems Lincoln realizes not everyone wants to drive a rolling mirror ball, so it's adding a Monochromatic Package to the 2020 Lincoln Navigator. The package is pretty simple, it coats items such as the grille, side vents and other trim in the body color, rather than shiny metal. It's only available in three colors — white, gray and black — and only on the Reserve trim level. Lincoln has made some other updates to the Navigator that benefits every trim level. Power running boards, heated and cooled front seats, wireless phone charging, and the latest version of the CoPilot360 suite of safety features are all standard. The latter includes blind-spot monitoring, lane-keep assist, pedestrian detection, automatic emergency braking and automatic high-beam headlights. Also included as standard is Lincoln's Phone as Key system, which allows your phone, well, to work as your key. You can also control things remotely, and even enable other people's phones to work as a key on a regular basis or just during specific times, in case you need to lend access. The 2020 Navigator will arrive at dealers this November. Pricing has not been announced yet, but it should be available shortly before the on-sale date.

Oh look, it's the 2017 Lincoln Continental

Sorry about the super-low-res photo, but what you're looking at here is the 2017 Lincoln Continental ahead of its official debut at the Detroit Auto Show next week. The image appeared online courtesy of Ford Inside News, showing the production version of Lincoln's new 400-horsepower sedan. The front fascia certainly looks different than the gussied-up concept we first saw in New York last year, but as the Ford forum suggests, this could just be a lower-spec model. Seems weird to us that Lincoln would introduce some snazzy, full-LED headlights and then just slap projector beam units on the actual production car. But you never know. We'll know for sure when the car is revealed at Cobo Hall next week. Expect it to have all-wheel drive with the company's new 400-hp, 3.0-liter twin-turbo V6 (that debuted in the MKZ in Los Angeles). Let us know what you think of the production-spec Conti, in Comments. Related Video: