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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

2020 Lincoln Corsair Review & Buying Guide | Old-school, value-priced luxury

The 2020 Lincoln Corsair is a compelling alternative to the compact luxury crossover establishment. It’s distinctively stylish inside and out, very spacious, and it clearly focuses on comfort rather than performance. Not only that, it has a base price that's thousands of dollars cheaper than its German rivals. It has a couple of drawbacks. Its quest for comfort does sacrifice some of its handling capability, and its overseas rivals still have nicer cabin materials. But there are enough positives that youÂ’ll still want to give the Corsair a closer look. What's new for 2020? The Lincoln Corsair is a completely new model introduced this year. It replaces the Lincoln MKC, and like that crossover, the Corsair still shares its platform with the Ford Escape. 2020 Lincoln Corsair Beyond Blue interior View 9 Photos What's the Corsair's interior and in-car technology like? While the Corsair is based on the Ford Escape, you wouldnÂ’t be able to tell from the inside, and thatÂ’s a very good thing. The little Lincoln crossover has a unique interior, both in relation to the Escape and to the rest of its luxury segment. There's nothing remotely like it. The dashboard itself is low and wide, emphasized by the split-level design and the faux full-width air vent. The center stack has a cantilevered design that floats above the center console area and features chrome-plated switches and knobs. Base models get a stylish pinstriped aluminum trim panel on the dash paired with one of three upholstery color options including black, gray and beige. However, the Reserve steps things up considerably with differing wood and metal trim choices that correspond to the expanded leather color options that include a camel tan and dark turquoise (pictured above). All Corsairs get an 8-inch touchscreen infotainment system mounted high on the dash within easy sight and reach. It uses a reskinned version of the latest Ford SYNC interface. The layout is straightforward and easy to navigate, and the more muted color options on the Lincoln system are easier on the eyes than the stark white Ford version. ItÂ’s a little bit slow to load new menus, though, and this carries over to the optional 12.3-inch instrument cluster screen available on the Reserve trim. The Corsair comes standard with an analog instrument cluster with a 6.5-inch info screen. We appreciate that many stereo and climate controls have dedicated switches and knobs on the center stack, and they have a nice heft to their actions.

2015 Lincoln Navigator gets lots of updates, still not all-new [w/video]

If there's one brand that could really use some fresh, all-new product, it's Lincoln. The MKC crossover is on the way and looks promising, but the just-revealed 2015 model year update of its fullsize Navigator would appear to stop somewhere short of being "all-new." This, despite replacing a product that's been on the market since 2007. Oh sure, there's a brash new face, complete with the company's love or hate split-wing grille, and the revised rear-end treatment does look better to our eyes (if overly familiar). But in the era of the bold new all-aluminum Ford F-150, the Navigator is still based on the outgoing model's all-steel bones, so it's more of an extensive mid-cycle refresh than a completely new piece.
Unlike the F-150, there's no aluminum suit on this black-tie bruiser
That's a shame, really, because the class the Navigator is playing in features a host of really modern, stylish, luxurious crossovers and sport utilities like the Cadillac Escalade, Land Rover Range Rover, Mercedes-Benz GL-Class and more. Unlike the F-150, there's no aluminum suit on this black-tie bruiser, but that's not to say it isn't bringing some new tech to the table in 2015. Under the hood, for example, is Ford's well-received 3.5-liter, twin-turbocharged EcoBoost V6, putting out "at least" 370 horsepower and 430 pound-feet of torque. That's a solid engine, and should be a whole lot more spunky and efficient than the archaic 5.4-liter Triton V8 currently being employed in the outgoing model.