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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2016 Lincoln MKX images and details hit the web

Well, what do we have here? In what we're assuming is an accidental leak, a live URL from Lincoln Canada has been brought to our attention, and it's chock full of information on a new 2016 Lincoln MKX that we figure will most likely see an introduction at the Detroit Auto Show right around the corner. "Inspired by airplane design," says Lincoln, we see a good bit of the smaller MKC in the design of the next MKX, and that's a good thing. We note HID lights with LED accents, a Panoramic Vista Roof, a hands-free power liftgate and a 360-degree camera mounted behind the front Lincoln emblem as tasty exterior details to look forward to. Inside is what appears to be a pretty darn beautiful cabin, with available Bridge of Weir leather seats with optional heating and cooling, plus 22-way adjustability. Open-pore wood in either walnut swirl of olive ash looks classy, and the newly available Revel audio with 13 or optionally 19 speakers ought to work well with the car's active noise control to provide a serene driving experience. We're not entirely sure what infotainment system the 2016 Lincoln MKX will boast, but the images appear to show a version of the much-maligned MyLincoln Touch interface, and not the upcoming Sync 3, although at least there is more physical switchgear for the HVAC, as on the MKC. As far as the vehicle's engine and chassis, we see mention of an available twin-turbo 2.7-liter EcoBoost, but there's no power rating just yet – we know it will be more than 300 horsepower, but how much more is still unknown. There's no mention of the 2016 MKX's transmission, which makes us think it will probably offer the same six-speed unit as the Ford Edge. On the plus side, there will be adaptive steering to go along with three driving modes – Normal, Comfort and Sport. Lincoln Drive Control with continuously controlled damping also sounds beneficial. That's all we know so far, but we're looking forward to getting all the details, hopefully in just a few days, since the vehicle is said to be hitting showrooms in the summer of 2015. In the meantime, check out the image gallery above, and feel free to read a lengthy discussion about the leak at the FordInsideNews.com forum. Featured Gallery 2016 Lincoln MKX Leaked Images View 14 Photos News Source: Lincoln Canada via Ford Inside NewsTip: Michael Detroit Auto Show Lincoln Crossover Luxury 2015 Detroit Auto Show lincoln mkx

What will the next Presidential limo look like?

With recent news that the Secret Service has begun soliciting proposals for a new armored limousine, we've been wondering what the next presidential limo might look like. The current machine, nicknamed "The Beast", has a design based on a car that's no longer sold: the Cadillac DTS. If General Motors gets the job again, which wouldn't be a surprise considering the government still owns a chunk of the company, the next limo's shape would likely resemble the new XTS (below, left). But Cadillac hasn't always been the go-to car company for presidential whips.
Lincoln has actually provided far more presidential limousines throughout history than Cadillac. In fact, the first car modified for Commander-in-Chief-carrying duty was a 1939 Lincoln K-Series called "Sunshine Special" used by Franklin D. Roosevelt, and the last Lincoln used by a president was a 1989 Town Car ordered for George H.W. Bush. If President Obama wanted a Lincoln today, it would likely be an amalgam of the MKS sedan and MKT crossover, as illustrated above.
And what about Chrysler? The only record we could find of a President favoring the Pentastar is Nixon, who reportedly ordered two limos from the company during his administration in the '70s, and then another one, known today as the "K-Car limo," in the '80s after he left office. Obama, however, has a personal - if modest - connection to Chryslers, having owned a 300 himself before he took office. A 300-based Beast (above, right) would certainly earn the U.S. some style points.