Lincoln Mks Low Miles 4 Dr Sedan Automatic Gasoline 3.7l V6 Pfi Dohc 2 on 2040-cars

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Lincoln drops MKX base price to $38,995

Lincoln is giving the 2016 MKX a major improvement in style and tech, and is introducing the 2.7-liter EcoBoost V6 as an option for the luxury crossover. While all of those changes are significant, the cost might be just as enticing to get customers checking out the new generation. The base price for 2016 falls to $38,995, after an $895 destination charge on all models, compared to $39,795 for the 2015. At this time, there are three trim levels listed on Lincoln's site, but a Black Label version is supposed to come along later to add a bit more opulence. Above the base Premiere trim, the Select model starts at $42,285, and adds features like LED running lights, folding and heated mirrors, leather seats, and a power hatch. Spending $46,050 brings buyers to the Reserve trim with upgrades including a panoramic sunroof, 20-inch wheels, navigation, adaptive headlights, and heated seats. There are a huge number of individual options available, including full LED headlights and a safety suite of tech. Opting for the 2.7-liter EcoBoost pushes the price of any trim up an extra $2,000, and checking the box for all-wheel drive brings with it an added $2,495. As ever, you can spec one out yourself on the official configurator here.

2020 Lincoln Aviator crossover is a hot rod with 400 horsepower standard

LOS ANGELES — The 2020 Lincoln Aviator has finally been revealed in production form following its "concept" debut at the New York Auto Show earlier this year. We add the quotes because the production model is identical to the New York model. Appearances aside, the big news is under the hood. At launch, the Lincoln Aviator will be available with two engines. They're both twin-turbocharged 3.0-liter V6s, and one of them is a plug-in hybrid. The standard engine makes an impressive 400 horsepower and 400 pound-feet of torque. To help put that into perspective, that's about 40 more horsepower than the top-rung six-cylinder Mercedes-Benz GLE 450 we just drove, and about 65 more horsepower than the entry-level six-cylinder BMW X5 xDrive40i. Moving to the hybrid powertrain brings Aviator output to 450 horsepower and a staggering 600 pound-feet of torque. That's just 6 ponies shy of the V8-powered BMW X5 xDrive50i, but 121 more pound-feet of torque. This plug-in hybrid powertrain will also be able to do the typical plug-in stuff. You can run the vehicle in pure electric mode or hold the charge to be deployed at a more advantageous time such as driving in town at the end of a highway drive. Lincoln did not give estimates for the pure electric range. Fuel economy hasn't been revealed yet, either. Other interesting hybrid notes: The battery fits entirely under the passenger side of the vehicle between the front and rear wheels. The motor is sandwiched between the engine and transmission. Lincoln also mentioned this is a modular hybrid system, so expect to see it appear in other Lincoln and Ford products in the future. This powertrain layout is part of what makes it possible for all versions of the Aviator to use the same 10-speed automatic transmission, which is gradually proliferating through the whole Ford family. From there, power either goes solely to the rear wheels, or through an optional all-wheel-drive system. All of this power can ride on an available adaptive air suspension the company calls Air Glide. It works like many adaptive suspensions, scanning the road with a camera to adjust damping for bumps ahead. It does have some other trick features, though. When the Aviator is parked, the suspension lowers to make the crossover look more attractive while sitting. And when the driver approaches, it lowers itself further for easier ingress. It also raises itself for snow or mild off-road driving, and it lowers down at highway speeds for better aerodynamics.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.