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2015 Lincoln MKC aims to rejuvenate the brand... again

Ford is slowly but surely attempting to revitalize the Lincoln brand, with the new MKZ sedan pointing the way forward for the Blue Oval's struggling luxury division. Here at the LA Auto Show, Lincoln is showing the next new product that aims to give the brand new life, the 2015 MKC crossover.
The MKC is based on the trusty Ford Escape, but this is far more than just a rebadge job. Lincoln has used completely new sheetmetal here, with the brand's familiar split-wing grille front and center, and a classy, wraparound tailgate with super slim taillamps that span the width of the hatchback. It's one of the better applications of Lincoln's new design language we've seen thus far, and the end result is a taut-looking crossover that is at the same time both modern and luxurious-looking.
Further differentiating itself from the Escape, the MKC packs an all-new 2.3-liter EcoBoost four-cylinder engine, good for 275 horsepower and 300 pound-feet of torque. (On the base end, Ford's 2.0-liter EcoBoost four-cylinder with 240 hp and 270 lb-ft is available.) The MKC also uses a new Continuously Controlled Damping adaptive suspension, and is available with both front- and all-wheel drive.

RWD Lincolns are coming, fate depends partly on MKZ success

The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.

2017 Lincoln Continental: Was this mic-drop moment just a big flop?

The Lincoln Continental may have been our fifth-place pick for Best In Show at this year's Detroit Auto Show, but it's probably the one we argued about the most. In fact, we're still talking about it. And we'll no doubt be discussing it long after we finally get to drive the new sedan later this year. We do this with lots of cars, all the time. The Continental is an especially important, high-profile car right now. It has the task of being a torch-holder for the struggling-to-run Lincoln brand, and that's a tough job these days. But did Lincoln do right by its Continental name? Did its Detroit showcar stop us in our tracks, or were we left feeling cold? In an effort to show you our full discussion, we're trying something different. About a week after the Detroit Auto Show press days concluded, Autoblog's Jonathon Ramsey sent an email around to some editors about the Continental to open a discussion. It got heated, and fast. And while we considered summarizing it, we decided to instead post the whole, largely unedited (adjusted for typos and swear words) chain. From: Jonathon Ramsey To: Autoblog Team Does anyone else think it's a problem that the new Continental looks 85 percent like the MKZ? And another 10 percent of it looks like a Jaguar and a Bentley? Because I think Lincoln screwed the pooch. The German Three plus Porsche can make cars that look alike – they've earned the right, even if I'd rather they didn't. The MKZ looks like a car for regional sales reps. Lincoln broke the glass in case of emergency, grabbed the Continental name, then put it on a car that looks a lot like that sales-rep car, but one for regional VPs. Do we really think this can work? Because I don't. From: Steven Ewing To: Autoblog Team Personally, I'm pretty disappointed in the final execution of Continental. I'm glad Lincoln isn't obsessed with chasing the Germans, but at this point, it's not even chasing Cadillac. I think that introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake. And while I have high hopes for the Conti from a comfort/driving standpoint, my gut instinct is that it's going to be more "better than the MKS" than "best American luxury sedan." Introducing the new front end and TTV6 engine on the MKZ before the Continental was a huge mistake.