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2018 Lincoln Navigator ad has more weird Matthew McConaughey

Now that new 2018 Lincoln Navigators are on their way to dealers, it's once again time for Matthew McConaughey to be weird behind the wheel in a new commercial. Things start out normally enough with the actor sitting in the SUV at a railroad crossing. But don't worry, it gets strange soon enough because for the rest of the commercial, McConaughey just drums on the Lincoln's steering wheel, a bit like in that disconcerting lunch scene in The Wolf of Wall Street. And the whole time, the actor doesn't say a word. He just drums along to the train and the crossing bells. Then he drives away. And that's it. It's just McConaughey drumming. The ad actually doesn't even show much of the Navigator, and obviously there isn't a word said about it. The most you might be able to learn about the Navigator from this commercial is that it's an SUV, it has an interior that has chrome and leather, and it has those "piano key" buttons for the shifter. We get that the first McConaughey commercials went viral and were frequently parodied for how bizarre they were, and the last Continental ad was also pretty off-the-wall. That was all good for getting attention from younger buyers, but we wonder if these ads are losing their punch and effectiveness. And if they have, then this ad doesn't do anything else to give buyers a sense of what the Navigator is. That's a shame, because the newest Navigator has a lot going for it. Instead, we get McConaughey drumming. Enjoy. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Celebrities Marketing/Advertising Lincoln SUV Luxury Videos lincoln navigator

Ford recalls Explorer, Flex, Taurus for parking brakes

Ford announced a recall of nearly 8,000 vehicles spread across a broad range of models for a faulty parking brake, which might not engage fully. The automaker has not received any reports of accidents or injuries resulting from the issue. The recall affects certain examples of the 2015-16 Ford Explorer, the 2015 Taurus, and the 2015 Flex. The 2015 Lincoln MKS and MKT are also included in the campaign. The vehicles in question were assembled at the company's Chicago and Oakville (Ontario) plants from May 4 to May 23. All told, 7,165 of the affected vehicles are estimated to be in the United States, with another 799 in Canada, and a solitary example in Mexico. In order to address the issue, owners are asked to bring the affected vehicles their local dealership, where technicians will inspect the vehicle and where necessary, replace the parking brake control assembly. Jul 22, 2015 | DEARBORN, Mich. Ford Issues Safety Compliance Recall in North America DEARBORN, Mich., July 22, 2015 – Ford is issuing a safety compliance recall for approximately 8,000 vehicles in North America, including certain 2015-2016 Ford Explorer, and certain 2015 Taurus and Flex, as well as Lincoln MKS and MKT vehicles for an issue with the parking brake. In these vehicles, the parking brake might not engage fully, which is a compliance issue with FMVSS 135 regarding brake systems. Ford is not aware of any accidents or injuries associated with this issue. Affected vehicles include certain 2015-2016 Ford Explorer vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Ford Taurus vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Ford Flex vehicles built at Oakville Assembly Plant, May 4, 2015 through May 23, 2015; certain 2015 Lincoln MKS vehicles built at Chicago Assembly Plant, May 4, 2015 through May 23, 2015; and certain Lincoln MKT vehicles built at Oakville Assembly Plant, May 4, 2015 through May 21, 2015. There are 7,165 vehicles in the United States and federalized territories, 799 in Canada and one in Mexico. Dealers will inspect the vehicle and, if necessary, replace the parking brake control assembly at no cost to the customer. Related Video: Featured Gallery 2016 Ford Explorer View 30 Photos News Source: Ford Recalls Ford Lincoln Crossover Sedan ford flex lincoln mks lincoln mkt

Ford abandons MyFord Touch, all hail Sync 3 infotainment [w/video]

MyFord Touch has been among the most widely disdained automotive infotainment systems on the market, practically since its introduction in 2010. Consumer Reports was among the most vocal critics, all but advocating its lynching by an angry mob armed with torches and pitchforks. Not surprisingly, then, after such a critical walloping, Ford has finally decided to say goodbye to the unloved tech, declaring the end of MyFord Touch branding in favor of Sync 3 for its upcoming, all-new system. Ford is promising everything you would expect from Sync 3, including faster response time, better voice-command integration, easier controls and a more useable interface. The screen layout includes fewer items to make them easier to discern, and the icons are made from large, high-contrast buttons. There's also a dedicated tab for apps at the bottom of the screen in addition to those for audio, climate, phone and navigation. Another useful feature is the fact that Sync 3 can download improvements over your home Wi-Fi for easier updates. In addition to the revamped interface, the software running behind the scenes is a big change too. Rather than MyFord Touch's Microsoft-sourced system, Sync 3 uses the Blackberry-owned QNX, according to Automotive News. Such a switch was rumored earlier this year. Drivers still have to live with MyFord Touch a little longer, though. According to Automotive News, Ford said that the change to Sync 3 will happen during the 2016 model year with complete integration into the lineup by the end of the 2016 calendar year. It will come standard on Titanium trim models and as a separate option will be priced in line with the current MyFord Touch. The Sync 3 brand will carry over to Lincoln, too, but with a different look. The gallery above shows a few more looks at the interface, and we invite you to scroll down to watch a video of Sync 3 in action and to read Ford's press release about it, below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.