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How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

2019 Lincoln Nautilus replaces MKX crossover as new naming system takes hold

Goodbye, Lincoln MKX, hello Nautilus. And while you're at it, you can start saying goodbye to Lincoln's arcane alphanumeric nomenclature altogether. Lincoln unveiled the 2019 Nautilus midsize crossover in Los Angeles, taking the wraps (literally) off a ceramic gray version that had been hoisted to the rooftop penthouse of the Dream Hollywood hotel via crane ahead of its formal introduction Wednesday at the L.A. Auto Show. Latin for "sailor," the Nautilus joins the Continental and Navigator to establish a travel theme in the luxury brand's lineup. Robert Parker, global director of marketing, sales and service for Lincoln, said the significant changes made to the midsize SUV made this the right time to switch to a more traditional model name. "We'll do it with other products in the future, we're gonna do it one at a time," he said, without committing to a timetable. The company said nothing about renaming the recently refreshed 2019 MKC compact crossover, for example, nor the MKZ midsize sedan. Parker said the letter-based nomenclature was particularly challenging for customers in China, which has emerged as a key market in Lincoln's third year selling vehicles there. "There's an old adage that the name doesn't make the car, the car makes the name. So there's a degree of that that's played into this," Parker said. "This kind of connection that consumers have, especially with American brands and names, we felt like, is something that Lincoln could own, it's something we've owned in the past, and bringing those two back together, it does make it a bit more effortless for customers." The Nautilus gets its siblings' new signature grille and sidebody badging, welcome lighting from the undercarriage and cabin, and a choice of five new wheel options (out of six total) and three premium Black Label interior trim themes and other perks. It boasts an all-new front end, with everything redesigned from the A-pillar forward, plus a suite of driver-assist technologies like a lane-centering feature that pairs with adaptive cruise control; evasive steering assistance, which uses radar and cameras to lower the risk of rear-end collisions and can help the driver steer around the vehicle if needed; pre-collision assist with pedestrian detection; and active park assist. Inside, there's dark-stained wood trim on the console and minimal controls, with Lincoln opting to keep the cabin spacious, quiet and uncluttered. The rear seats offer best-in-class head and legroom.

2018 L.A. Auto Show: 5-plus takeaways on Jeep, Honda, Porsche and more

The 2018 L.A. Auto Show is making a strong case that auto shows aren't dead. Carmakers are ladling out sports cars and SUVs featuring serious style and performance in Los Angeles, and it's a feast for the senses. We're talking the new Porsche 911, the long-awaited Jeep Gladiator and the stylish Mazda3. It's the best car show with the most important reveals since the 2018 Detroit Auto Show kicked off the year. Here are some quick reactions: The 2019 Jeep Gladiator is a rock star When the story went live on Autoblog, our traffic went straight up. I've literally never seen the graph go straight up. So yeah, you guys seem to like it. I do, too. It's everything I want in a vehicle, including enough of a retro feel that it satisfies my cravings for an old Cherokee XJ. It's more capable and likely more expensive than I originally anticipated, but Jeep is going to have to expand its Toledo factory to keep up with demand. Don't be fooled by whatever the politicians say when that happens. It's because people like Jeeps and pickups, and this is the hero sandwich of all of that. I'd likely go with the 3.6-liter and a manual transmission if I were buying a Gladiator, but the diesel is compelling, too. Gladiator is a great name, drenched in history. I like it better than Scrambler, which never felt right to me. Only issue: It's a little over-the-top. Imagine this conversation: "So, ready to go to Panera?" "Sure, let's take the Gladiator." I mean, it's a bit much to refer to your personal vehicle as the Gladiator. Unless Russell Crowe is driving it. Then it's fine. The 2020 Porsche 911 is conservatively brilliant Every time I drive a 718 Cayman, Jaguar F-Type or another 911 challenger, I wonder if the 911 may be over the hill. It's not. And it likely never will be. This latest generation, dubbed 992 in Porsche-speak, stayed the course. The back takes some Mission E stylings that give the 911 a more modern feel. The flat six gets a little more power. The digital-heavy interior looks futuristic and slick. But overall, it's a blocking-and-tackling update that should satisfy the purists and maybe draw in a few new Porsche fans. It's the right time for the 2019 Honda Passport This slots between the Honda CR-V and the Honda Pilot. That's serious segmentation, but it's another crossover, and it's undoubtedly what the people want.