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Automakers tussle over owners of 'orphan' makes

When General Motors put down several of its brands in recent years, it also let loose thousands of brand-loyal customers who will eventually need another car.
R.L. Polk Associates estimates there are more than 18 million cars from 16 discontinued makes on the road today. Those "orphan owners" have sales-hungry competitors seeing dollar signs. GM is offering Saturn owners $1,000 cash toward a Chevy Cruze, Cadillac CTS or a GMC Acadia. Ford is giving its Mercury lease customers a chance to get out of their contracts with no early-termination penalty and offering to waive six remaining payments if they drive off in a Ford or Lincoln.
Edmunds.com research shows the efforts are paying off somewhat for GM, with 39 percent of Pontiac owners, 37 percent of Hummer owners and 31 percent of Saturn owners taking delivery of another GM-branded vehicle. But that leaves as much as 69 percent of owners going elsewhere. Ford, Honda and Toyota seem to be attracting many former GM owners.

Lincoln Corsair reportedly getting a PHEV among three engine options

What's a Lincoln Corsair, again? That would be the forthcoming replacement for the current Lincoln MKC compact crossover, and we know little about it besides its name change and the fact it'll be related to the also-redesigned Ford Escape. However, The Truth About Cars says it saw paperwork Ford filed with the National Highway Traffic Safety Administration detailing Corsair powertrain options. These VIN decoder documents reportedly indicate three available engines, including, most notably, a plug-in hybrid. TTAC, which didn't post the documents, indicates the hybrid's heart will be a 2.5-liter Duratec four-cylinder – such an engine currently power base models of the Ford Escape and Fusion. All-electric driving range is unknown, but the Fusion Energi can go 25 miles, and crossover competitors do anywhere from 22 to 26 miles on EV power. What we do know is that all PHEV Corsairs will come with AWD. This would be the first time we've seen mention of a Lincoln Corsair plug-in hybrid, but the idea isn't far fetched. The new Lincoln Aviator will offer a plug-in hybrid version, and we know there's a traditional hybrid version of the related Ford Escape crossover on the way. Spy shots of that vehicle from earlier this month didn't show the plug-in port where Ford likes to put it, on the left front fender. We expect a different powertrain in that model and we also wouldn't be surprised if there's an Escape PHEV as well. The other two powertrains will reportedly be the MKC's 2.0-liter Ecoboost four-cylinder as the base, with the 2.3-liter EcoBoost continuing to be an optional upgrade. TTAC also says the VIN document indicates that trim configurations have changed to simply offering standard and Signature trims (from the MKC's standard, Select, Reserve, and Black Label levels). This is hard to believe given that every other Lincoln offers a Black Label and is usually the model featured in promotions and official photography. There's still a lot to be learned about the Lincoln Corsair, including whether these VIN documents are accurate. We expect to know more later in the year. Given that the Lincoln Aviator was shown before its Ford Explorer sibling, we wouldn't be surprised if the Corsair made its official introduction first. Related Video:

Lincoln's $5B revival bid hinges upon new D6 chassis

It's no secret that Lincoln has received short shrift from the Ford Motor Company for years, and former CEO Alan Mullay even wanted to kill the whole thing off when he ran things. Today, things appear to be trending in a different direction. Fresh investment has helped enable a sizable marketing push for its well-regarded MKC compact crossover, a couple of awards for the company and plant the seeds for a major expansion into China. While the situation is still in the early going, it looks like Lincoln is on a tentative (if long) path towards a turnaround. If new reports are accurate, the brand is poised to build on that momentum with its largest investment in new products in years thanks in large measure to a new modular platform codenamed D6.
According to four unnamed insiders speaking to Reuters, FoMoCo is investing over $5 billion over the next five years, partially to create a new modular platform to underpin multiple Lincoln vehicles - and possibly some Ford products, too. Development is reportedly being overseen by the division's new boss, Kumar Galhotra. At the moment, specific details about the D6 chassis aren't yet known, but it's rumored to have the flexibility to support front-, rear- and all-wheel drive vehicles. According to Reuters, the first model using the framework could be an MKZ replacement and seven-passenger MKT successor in 2019.
Until the D6-based models hit, expect to see continued expansion from Lincoln. Ford management isn't trying to turn around the division overnight and is planning "in terms of generations of products," according to current CEO Mark Fields. The strategy unsurprisingly includes a production version of Lincoln's recent MKX Concept, as well as an all-new Navigator using aluminum-intensive architecture. Reuters also claims the MKS is due for renewal in the meantime, including with a longer-wheelbase version to appeal to the brand's new Chinese buyers.