2010 Lincoln Mks Sedan Fwd on 2040-cars

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Lincoln Continental production likely to shift to Flat Rock

Lincoln production may be returning to Michigan, according to a new report from Automotive News. While the brand's current big sedan, the MKS, is built alongside the Ford Taurus, Ford Explorer, and their Police Interceptor counterparts at the Blue Oval's Chicago, IL factory, the production version of the Continental won't be screwed together in the Windy City. According to AN, "industry sources" claim the Continental will join the Ford Mustang and Ford Fusion – on which the big Lincoln is loosely based – at the company's Flat Rock, MI factory. The move isn't just based on convenience, though. Ford is selling a lot of Explorers, and shifting Lincoln production away from Chicago Assembly frees up production capacity for the popular SUV. "Chicago Assembly Plant is vital to our global manufacturing footprint and will continue to manufacture the Ford Taurus, Ford Explorer and Police Interceptor vehicles even after we phase out production of the MKS in 2016," Ford told Automotive News. "We will continue to match production to demand." Looking at the numbers further backs up the argument against Lincoln production in Chicago. Last year alone, Ford built nearly 285,000 Explorers and over 73,000 Taurus sedans, compared to just 8,300 Lincolns. Finally, as AN tells it, Ford is almost telegraphing the Continental's arrival in Flat Rock. The facility has a four-week shut down scheduled from June 15 through July 13, which is twice as long as the typical summer vacation, while there's another two weeks off slated for September. Related Video:

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

Lincoln May Rebadge Its MKZ As Zephyr | Autoblog Minute

Ford Motor Company applied this month to get the rights to the trademark for the word Zephyr. We think the MKZ might be rebadge as the Lincoln Zephyr.