2010 Lincoln Mks Base Sedan 4-door 3.7l on 2040-cars

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Lincoln takes to the Super Bowl with Twitter schizophrenia

Lincoln has officially pulled off the wraps on its ad for this year's Super Bowl. As you may recall, the company invited people to send in their tweets to help craft the spot's story line with Jimmy Fallon in the director's chair. The company chose five tweets and ran with them, and the result is, well, about as focused as your average online comment thread. We do get plenty of shots of the all-new Lincoln MKZ, as well as at least one comment on the interior leather's suppleness.
Do we learn a single thing about the brand's new honey? Nope. But there's a turtle crossing, a band of bikers, a German farming student and herd of alpacas. Mostly, the ad just makes us tired. You can check out the full spot before it airs during the big game by watching it below. We'll be busy preparing for the alpacalypse.
AOL Autos' associate editor Peter Bigelow went deeper in his criticism. Have a read: Lincoln's Super Bowl Ad is A Flop.

2013-2017 Ford Explorer recalled over rear suspension issue, again

Ford is recalling about 375,000 Explorer SUV models built between 2013 and 2017 in North America to fix a potential defect in the rear suspension. In "North America states and provinces where corrosion is common," which we take to mean areas that experience harsh winters and heavily salted roads, "a fracture of the outboard section of the rear suspension toe link" is possible on affected vehicles. Ford says 350,000 of these models were sold in the United States and another 25,200 in Canada. This isn't the first time Explorers of this generation have been recalled for fractured toe links. Back in the summer of 2017, 1.2 million Explorer models were recalled over toe links that could fracture if subjected to "frequent full rear suspension articulation (jounce and rebound)." A little over a year earlier, 75,000 Explorers were recalled over, you guessed it, rear toe links that may not have been welded properly. It's not just Explorers that Ford has recalled over rear toe links. Earlier this year, the automaker issued a recall that covered nearly 230,000 Ford Flex, Taurus and Lincoln MKT models. All of these recalled vehicles ride on similar unibody underpinnings that Ford calls the D4 platform. We can't say whether these other D4-based vehicles will get another recall as the Explorer has. Ford says it is aware of as many as 13 crashes and six injuries attributable to the toe links covered under this most recent Explorer recall. Owners will need to visit their preferred dealership, which will "complete a torque inspection of the cross-axis ball joint and replace it as necessary," according to Ford. Related Video:

Lincoln to adopt Mini-like personalization strategy?

There's no single silver bullet that will cure all that ails the Lincoln brand, and Ford knows that just as surely as we do. Coming out with exciting new models like the well-received MKC crossover counts as several steps in the right direction, assuming of course that the production version is as appealing as the concept just shown at the 2013 Detroit Auto Show, but more is needed. According to Jim Farley, executive vice president of Lincoln, one more trick may be "mass customization."
Put another way, Lincoln is considering ways to allow buyers to customize their new vehicles right off the showroom floor, similar to how things are done at Mini, and, to a lesser extent, Scion, where Farley previously served as corporate manager. Imagine, for instance, ordering a new MKC with a large Lincoln insignia embossed into the leather seatbacks, according to Automotive News.
While we're not so sure anybody is all that interested in paying extra for more Lincoln logos, it's a strategy that has proven rather fruitful at Mini. Only time will tell if Ford's erstwhile luxury division will once again be seen as something truly worth reaching for, and if customers are willing to pay a further premium for customization.