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How Lincoln could make itself special again

Things are going better for the Lincoln brand — or, more properly, The Lincoln Motor Company — so far this year, and are likely to continue to do so, comparatively speaking. In the first quarter of 2017, the brand's sales are up 8.7 percent compared with the same period last year. Lincoln delivered 27,083 units in the first quarter. The Continental is certainly a boon, with 3,209 units (almost 12 percent of the total number), something Lincoln didn't have in the first quarter of 2016. Its crossovers, the MKC and MKX, were up 15 and 11.2 percent, respectively, and while the Navigator SUV was down 16.2 percent, the new 2018 model will certainly boost that nameplate. Still, there is undoubtedly a glass — or crystal — ceiling for Lincoln (as well as for Cadillac) that it's not likely to break through regarding total US sales. No matter how you look at it, the US luxury market is dominated by import brands, and there is no reason to think that's going to change. Ever. According to Autodata, for the first quarter of 2017 there were 213,817 luxury vehicles delivered, of which 170,780 were from import brands and 43,037 domestic. While there is a good likelihood that Lincoln will gain some ground, given the lineup extensions that the likes of Mercedes, Audi, BMW, and Lexus are making, as well as the creation of new brands like Genesis and the traction of Tesla, it is going to be all the more challenging for any company to get any significant growth in the luxury category. So growth for Lincoln, yes. Notable growth? No. But there is something the company could do to generate revenue separate from the car and crossover business. It may not make a lot of money in and of itself, but it can provide a distinct edge in the product segment that would cement Lincoln with a unique offering. Kumar Galhorta, president of Lincoln, frequently talks about "experiences." About how the company is working to relieve or eliminate "pain points" from its customers. About how time — or the perceived lack thereof — is something Lincoln is working to address. And it's doing so in a way that gives it a distinctiveness vis-a-vis the competitive set. Lincoln's services are creating a buzz in a way that Matthew McConaughey ads never will. Lincoln is addressing it through service. As in offering pickup and delivery for service appointments for all new 2017 Lincoln models.

2016 Lincoln MKX spied in production form

We're getting our first quality look at the next-generation Lincoln MKX in production guise thanks to these fresh spy shots, and they suggest styling that hews very closely to the concept from earlier this year. Compared to the showcar, the headlights aren't quite as well integrated into the grille, but these LED units still attempt to nicely wrap the split-wing grille across the entire face of the vehicle. Beyond that, the two vehicles quite similar, though. The shape of the lower air dam is practically identical – just with some extra plastic for the production version. The hint of a character line running down the side also makes the resemblance easy to spot, despite this tester's polka-dot camouflage. At the rear, the taillights stretch across the hatch with integrated exhaust outlets below. Even the twin-spoke wheels are comparable to the concept. Also, look carefully at these spy shots, and you can notice Lincoln apparently testing two different trims. One has LED headlights with front and rear parking sensors (pictured above), and the other shows projector lights with the sensors only at the rear. The next-gen MKX will launch in 2015 and will be the first model in Lincoln's lineup to benefit from the deal with Harman to use its high-end Revel audio system. Check out the gallery to get a mildly camouflaged sneak preview of the company's future luxury crossover.

Production Lincoln Continental will debut at Detroit Auto Show

The Lincoln Continental concept that debuted at the 2015 New York Auto Show was an absolute star of the event thanks to its handsome lines and sumptuous interior. At the 2016 Detroit Auto Show, we'll get to see how well those fantastic looks transition to the road, as Lincoln will debut the production version there, according to Car and Driver. A market launch will reportedly come later in the year. The stately styling, including the mesh grille, is expected to move largely unaltered to production, but Lincoln is still being vague about the luxury sedan's mechanical parts. The brand's marketing manager Imran Jalal tells Car and Driver the Continental is based on a front-wheel drive platform but an all-wheel drive version in assured. Based on details from the New York show, it reportedly uses a Lincoln-exclusive 3.0-liter EcoBoost V6 for power. There are no plans for a hybrid, either, according to Jalal. Assembly of the Continental is expected to happen at Ford's Flat Rock, MI, factory alongside the Mustang and Fusion. The MKS, which the new Lincoln replaces, is built in Chicago along with several other models. Freeing up the space there, could let the Blue Oval keep up with demand for the Explorer. While the Continental ushers in styling changes for Lincoln, the shift doesn't extend to model names. Contrary to earlier rumors, the brand doesn't intend to abandon the MK model names in the lineup anytime soon, according to Jalal. Related Video: