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Lincoln needs a farewell address, not a new marketing plan

The trouble with Ford's Lincoln brand is that no one cares about it any more.
Not long after I heard that Mark LaNeve, chief operating officer of Ford agency Team Detroit, was moving to take over direct operations of the New York ad agency Hudson Rouge for Lincoln, I heard that JCPenney CEO Ron Johnson was ousted. The two events are connected.

Bentley designer calls Lincoln Continental concept a Flying Spur 'copy' [w/poll]

When you first laid eyes on the new Lincoln Continental concept, we'd wager you were likely impressed, because it's an impressive design. But if you also thought it looked familiar, you're in good company. According to Car Design News, design chief Luc Donckerwolke over at Bentley thinks the Lincoln concept bears more than a passing resemblance to another Continental: Bentley's own Flying Spur. "This behavior is not respectable. Building a copy like this is giving a bad name to the car design world," Donckerwolke told CDN, after posting some disparaging comments on Facebook and offering in jest to send over the tooling. "It is very disappointing, especially for an exclusive brand like Lincoln," added Sangyup Lee, his deputy for exterior design. The irony is further entrenched by the name, which Bentley only dropped from its Flying Spur in its latest iteration but still uses for the coupe and convertible models. Both automakers have a deeply routed history with the nameplate, but Lincoln's stretches back further, having first used the handle in 1939 before Bentley did in 1952. However it's not the nameplate that's the subject of controversy here, rather the design of the vehicle to which it's applied. So what do you think, did Lincoln borrow too heavily from its British counterpart? Related Video:

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments