04 Lincoln Ls on 2040-cars

Auto blog

2017 Lincoln Model Year Preview and Updates

For those wondering if there's more to Lincoln than a reflective Matthew McConaughey, the debut of Lincoln's all-new Continental - pictured above - should emphatically answer the question. But aside from a refresh here and there, the Continental is effectively 'it' for the 2017 model year. LINCOLN CONTINENTAL: Although the new Continental may not represent the design stretch Lincoln enthusiasts might have hoped, it's a significant step when compared to the Fusion-based MKZ or displaced MKS. With available all-wheel drive and up to 400 horsepower and 400 pound-feet of torque, the Continental is described by Lincoln as targeting 'culturally progressive clients who define luxury on their own terms.' In short, this isn't a me-too interpretation of German or Asian luxury; it's the Lincoln Motor Company's interpretation of American luxury, on sale in the spring of '17. MKZ: A freshened design with all-new, Continental-esque front fascia offers an upgraded interior, new technology and available Revel Audio. MKC: It is a year of minor tweaks for Lincoln's compact crossover. A power liftgate is now standard, while Auto Start-Stop is available on MKCs equipped with the 2.0-liter and all-wheel drive, standard on 2.0-liter front-wheel drive. And the MKC receives Sync 3 plus Apple CarPlay and Android Audio. MKT: Aside from color revisions, Lincoln's livery car/crossover is unchanged. MKX: Lincoln's midsize, Edge-based crossover receives little more than color changes for 2017. NAVIGATOR: Lincoln's biggest SUV navigates the model year with few changes except for color. However, with the announcement of an all-new Ford Expedition – on which the Navigator is based – in showrooms this fall, an all-new Navigator can't be far behind it. Lincoln Car Buying whats new 2017

McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.