2021 Lincoln Corsair Reserve on 2040-cars

Auto blog

Lincoln poised to double MKZ Hybrid production

The Lincoln MKZ Hybrid has been something of a hit for Ford since the beginning, exceeding the company's modest projected 15-percent take rate for more than two years (we say "modest" because that still means an overwhelming majority of Lincoln customers are passing up on the gas-electric powertrain even though it costs the same as the standard model). Either way, Lincoln builds 700 MKZ Hybrids at its plant in Mexico each month, but has sold 715 of them in each of the past three months. That's why, according to a report in The Detroit News, when the restyled 2014 MKZ Hybrid arrives (non-hybrid pictured), Ford is doubling production compared to 2013. Instead of the hybrid model being 20 percent of production, the new hybrid will make up 40 percent.
Ford is doing well with hybrids in general - its portion of the electrified vehicle segment jumping 12 points in a single year to 16 percent. Assuming Ford doesn't change the pricing strategy (along with the changes Ford is making to calibration to improve fuel economy), the sedan could continue to "[show] other luxury hybrids how it's done" when it goes on sale later this year.

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.

2017 Ford Super Duty trucks recalled because the fuel tank could fall off

Bad news from Dearborn. Ford just announced a pair of recalls, including a particularly worrying flaw in the new F-Series Super Duty. According to Ford's official announcement, there are roughly 8,000 of its big trucks on the roads with a missing reinforcement bracket – if it's not there, the fuel tank could separate from the frame. Yes, Ford is basically saying the fuel tank could fall out. We don't need to explain why this would be a very bad thing. Fortunately, no owners have experienced said bad things – Ford claims it's unaware of any fires, injuries, or accidents resulting from the flaws. The Kentucky Truck Plant built the affected pickups between August 10 and September 17. The bulk of the vehicles are in the US – 7,103, to be precise. Another 964 are cruising around the frozen Canadian tundra, while two more are in "federalized territories." The other recall is smaller, but reaches across a broad swath of the Blue Oval's family vehicles. Ford says there are 1,352 Taurus sedans, Flex crossovers, Explorer SUVs – including the Police Interceptor Utility variant – and Lincoln MKTs equipped with the company's 3.5-liter EcoBoost V6 that could catch fire. In this case, the danger isn't a detached fuel tank, but an "improperly brazed turbocharger oil supply tube" that could leak and spill engine oil on the turbocharger. Again, Ford isn't aware of any fires, accidents, or injuries due to the flaw. Here's the breakdown of manufacturer dates and location: 2016 Ford Taurus vehicles built at Chicago Assembly Plant, Oct. 18, 2016 to Nov. 2, 2016 2016-17 Ford Flex vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 2017 Ford Explorer vehicles built at Chicago Assembly Plant, Oct. 15, 2016 to Nov. 12, 2016 2017 Ford Police Interceptor Utility vehicles built at Chicago Assembly Plant on Nov. 2, 2016 2016-17 Lincoln MKT vehicles built at Oakville Assembly Plant, Oct. 18, 2016 to Nov. 10, 2016 As with the Super Duty recall, most of the affected cars, crossovers, and SUVs are in the US market. There are 126 units in Canada and six in the same "federalized territories" mentioned above. In the case of both recalls, dealers will inspect the affected parts and replace or add them as necessary. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.