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Matthew McConaughey Lincoln pitches drive on with new MKZ ads

You didn't think a few spoofs were going to break up Lincoln and pitch-man Matthew McConaughey, did you? With more than three million extra free views of Lincoln products on YouTube because of the send-ups – and no one is making fun of the car, remember – the brand rightly concludes, "We couldn't ask for better." That's why the pair are back, this time working on behalf of the MKZ and MKZ Hybrid. The two commercials "Balance" and "Diner" are new, but the formula is the same - cinematic, contemplative, channeling more than a bit of True Detective. They'll hit broadcast channels during college bowl games on New Year's Day. You can watch "Balance" above and "Diner" below, and the press release further down has more details. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Matthew McConaughey Gets Behind Wheel of 2015 Lincoln MKZ in New Ads Airing Jan. 1 - The Lincoln Motor Company teams up again with Academy Award™ winner Matthew McConaughey to create Lincoln MKZ and Lincoln MKZ Hybrid ad campaign that will begin airing during high-profile New Year's Day college football bowl games - Two new TV and online ads will promote Lincoln MKZ and Lincoln MKZ Hybrid midsize sedans, which have given a new direction to the brand with their introduction two years ago - Lincoln's previous collaboration with McConaughey, the "Live in Your Moment" campaign, fueled early sales success of 2015 Lincoln MKC small premium utility DEARBORN, Mich., Dec. 29, 2014 – In the bright spotlight of New Year's Day college football bowl games, The Lincoln Motor Company will launch its newest ad campaign promoting the 2015 Lincoln MKZ and Lincoln MKZ Hybrid and featuring Matthew McConaughey. Filmed in a style and tone consistent with last summer's much-talked-about "Live in Your Moment" ads for the first-ever Lincoln MKC, the new campaign brings the attention back to the premium midsize sedan that has been Lincoln's best-selling vehicle since arriving in showrooms two years ago. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," said Andrew Frick, Group Marketing Manager Lincoln. "Matthew's natural storytelling ability perfectly complements the Lincoln story as we continue to raise awareness and drive conversation in creative and unexpected ways.

Tesla offered nuclear plant in France, and more | Autoblog Minute

Longtime GM design chief Ed Welburn retires, Lincoln says it has high customer interest in Continental, and could Tesla build the Model 3 in France? Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] General Motors' long time Vice President of design, Ed Welburn, announced his retirement this week. He joined GM in 1972 and he's just the sixth design chief in GM's 108 years. He's being replaced by Michael Simcoe who is Vice President of design for GM's international operations. Now Ed Welburn's time at GM dates back to when he was 11 years old. He wrote a letter to the company saying he wanted to be a designer. [00:00:30] Someone at General Motors got back to him and the rest is history. Lincoln already has 40,000 hand raisers for the new Continental. Now those aren't Tesla figures but it's still a very healthy number and shows a lot of interest for its new flagship sedan. The Continental will replace the MKS in Lincoln's lineup. Continental will be in showrooms this fall and it will offer a 3.0L V6 twin-turbo with 400 HP. Lincoln President Kumar Galhotra said, "No other Lincoln vehicle has [00:01:00] generated this much interest in this little time." This week in Tesla news, Reuters reports that a French government official has offered Elon Musk the site of a an old nuclear reactor to build a car factory. The reactor, which is located in the Alsace region of France, is set to close at the end of this year. Now this notion is not that far fetched. Musk says that he would consider it. Meanwhile demand for the Model 3 continues to be strong and has attracted hundreds of thousands of hand raisers. [00:01:30] Those are the highlights form the week that was. Be sure to come back this Saturday for my full recap where I'll have additional insights into the automotive industry. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Lincoln Tesla Autoblog Minute Videos Original Video

Lincoln MKC spied in final form

When the Lincoln MKC Concept debuted back in January, it received fairly positive feedback from both Autoblog editors and readers alike, and this bodes well for the production version of the luxury crossover judging by these latest spy shots. Reader Ivan Lo captured a few pictures of some MKC prototypes driving around with minimal camouflage, which gives us our best look yet at the design of this new Escape-based Lincoln.
Based on the spy shots from back in May, we already knew that the production MKC would sport some real door handles, a little side cladding and bigger door mirrors, but these latest shots also show us that the rear quarter windows have been enlarged and the integrated dual exhaust outlets have been replaced by round pipes. This means that the MKC will retain the concept's narrow headlights and what is arguably Lincoln's best execution of its split-wing grille. Even better, the rear view confirms the stylish horizontal taillights will remain intact, as well as the Audi-like wraparound liftgate. Since the entire taillight assembly rises along with the liftgate, redundant lights were also added into the rear fascia.
Unfortunately, the low angle of these spy shots leaves us without a view of the interior, but based on its looks alone, the MKC is shaping up to be a promising vehicle for a brand that so badly needs some fresh metal.