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Junkyard Gem: 1988 Lincoln Mark VII LSC

The Lincoln Division put the Continental Mark VI on the Panther platform for the 1980 through 1983 model years, making it much smaller than its vast Mark V predecessor but not much nimbler and certainly not as opulent. For the 1984 model year, though, the new Continental Mark VII moved onto the Fox platform, making it sibling to the Mustang and therefore more of a true high-performance luxury coupe. By 1986, the Continental name was gone from the Mark VII (relegated to Lincoln's cushy land yachts), and the LSC version came with the same hairy V8 as the Mustang GT. Today's Junkyard Gem is one of those cars, found in a Denver yard last month. For the 1988 model year, the base Mark VII got the axe, leaving only the Bill Blass Edition and the LSC. Sadly, the Bill Blass Mark VII didn't come with an inflatable Sherman tank. For 1988, all Mark VIIs came with the 225-horsepower 5.0-liter High Output V8 engine, same as the Mustang GT.  Could you get a manual transmission? Sadly, you could not. Swapping one into one of these cars is pretty easy, but the more likely swap has always been to grab the 5.0 out of a Mark VII and drop it into a non-V8 Fox Mustang. If you were shopping for a BMW 5-Series or Mercedes-Benz E-Class in 1988, the Mark VII offered an attractive Detroit alternative. The 1988 LSC cost $25,016 (about $58,200 in 2021 bucks), while a new BMW 528e cost $31,500 and had a mere 127 horsepower. The M5 had a wild six with 256 horses— 31 more than the Mark VII— but it cost a terrifying $46,500. Meanwhile, the Mercedes-Benz 260E offered just 158 horses and cost $37,250. Granted, both of the Germans offered manual transmissions, but approximately zero American luxury-car buyers actually wanted three pedals by the late 1980s. Truth be told, this car looked like a great value next to its Teutonic competitors at the time, more so than GM's and Chrysler's efforts of the late 1980s. Not quite 150,000 miles on the clock on this one. The Mark series continued through the Mark VIII and then that's all she wrote, Katie bar the door. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Here's how you turn the ordinary into the extraordinary. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. To appreciate the Mark VII LSC, you must do three things: 1. Drive it. 2. Drive it. 3. Drive it. Related Video: This content is hosted by a third party.

Oh look, it's the 2017 Lincoln Continental

Sorry about the super-low-res photo, but what you're looking at here is the 2017 Lincoln Continental ahead of its official debut at the Detroit Auto Show next week. The image appeared online courtesy of Ford Inside News, showing the production version of Lincoln's new 400-horsepower sedan. The front fascia certainly looks different than the gussied-up concept we first saw in New York last year, but as the Ford forum suggests, this could just be a lower-spec model. Seems weird to us that Lincoln would introduce some snazzy, full-LED headlights and then just slap projector beam units on the actual production car. But you never know. We'll know for sure when the car is revealed at Cobo Hall next week. Expect it to have all-wheel drive with the company's new 400-hp, 3.0-liter twin-turbo V6 (that debuted in the MKZ in Los Angeles). Let us know what you think of the production-spec Conti, in Comments. Related Video:

Farley says Lincoln learnings in China could influence brand in US

Automotive News reports Lincoln is looking to Chinese luxury shoppers for customer service ideas. Those notions may eventually make their way back to the US in the form of new dealership training. Jim Farley, the executive vice president of global marketing for Ford, tells Automotive News, "In many ways, China will be a listening post for Lincoln in the United States. Soon China will be the largest luxury market in the world." Farley also said that in China, the Lincoln brand is currently where Lexus was when the Japanese brand first landed in the US.
Lincoln is slated to open its first Chinese dealerships in 2014. The brand is largely unknown in Asia, and Lincoln representatives have been visiting other luxury dealers in China for an idea of what buyers there expect. Lincoln has also studied non-automotive luxury shopping, paying special attention to high-end retail branding.
Of course, this whole song and dance feels awfully familiar. Lincoln has focused heavily on remaking the brand and recrafting its marketing here in the States, thus far without sufficient product to back the play. Lincoln is already late to the China game, and without the necessary products to lure buyers away from established bodies like Buick and Cadillac, Lincoln may be doomed to repeat its fate here in the US.