1978 Lincoln Continental Mark V W/ Cartier Trim on 2040-cars

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Lincoln hopes month-by-month leasing will woo luxury clients

Lincoln is launching a new subscription-based service that will allow customers to lease any of its vehicles on a month-by-month basis as part of a new suite of services aimed at offering flexibility and converting buyers. The luxury brand has also been operating a pilot program in which dealers bring Lincoln vehicles to consumers' homes for them to test drive on their own time — and sometimes even complete the entire sales process at their homes. Lincoln also announced on the heels of the L.A. Auto Show a new collaboration with Clear, a company that provides expedited screening at security gates at airports and sports arenas, plus an expansion of its Lincoln Personal Driver service, formerly known as Lincoln Chauffeur, to Dallas. Kumar Galhotra, Lincoln's president, said the company is trying to create a brand experience for consumers that is warm, human and effortless, and that the new services are based on consumer research that equates time with luxury. "We take this philosophy of warm, human and effortless, and we really embed it" in the vehicles and ownership experience, he said. Lincoln plans to launch its vehicle subscription service early next year, likely in "a couple California cities," Galhotra said, that allows consumers to lease any Lincoln vehicle on a monthly basis. While Lincoln did not announce pricing, the program is based on Ford Credit's Canvas program, which offers monthly subscriptions to pre-owned Ford vehicles and come with insurance, maintenance and warranty coverage. The service is so far offered only in the Bay Area and parts of Los Angeles. The service appears to be similar to the $1,500-a-month Book by Cadillac service and Care by Volvo. Robert Parker, Lincoln's global director of marketing, sales and service, said the service will allow consumers the option of upgrading to larger-size vehicles without being locked into a traditional two-year lease. "We acknowledge the fact that we are a challenger brand. We're not at the scale of the Germans," Parker said. "We certainly aspire to continue to grow, that's not our No. 1 focus.

Is Lincoln MKC cutting into Cadillac SRX sales?

The two big American luxury brands of Cadillac and Lincoln are on surprisingly similar paths at the moment with both divisions hoping to redefine themselves and grow popularity. They're still early in the process with no clear winner yet, but things might actually be looking up for Lincoln's latest model, according to a monthly sales analysis from The Motley Fool. It seems, at least early on, that the new MKC crossover might be taking a bite out of the Cadillac SRX's growth.
The MKC launched just a few months ago and has been getting a big marketing push from a series of oft-mocked ads starring the smooth-talking Matthew McConaughey. The luxury CUV has been the popular, new kid on the block with growing sales since its introduction. While smaller than the SRX, the Lincoln starts at a lower price and offers better fuel economy.
Through June, the SRX performed well with sales up over 20 percent on average through June, according to The Motley Fool. However, July and August saw things plummet with year-over-year drops of 7 percent and 37 percent, respectively. It still far outsold the MKC in terms of actual units in a given month, but the Caddy's continued growth has appeared to stagnate.

Ford recalls 591,177 vehicles in four separate campaigns

Ford is issuing recalls for a total of 591,177 vehicles worldwide, in four separate campaigns. The announcement comes just days after the discovery of door-latch problems in 390,000 of the automaker's cars. The largest of these new recalls covers 518,313 examples of the Ford Fusion and Lincoln MKZ from the 2013-2015 model years, plus the 2015 Edge. Of these, 487,301 of are in the US and 31,012 are in Canada. For vehicles in cold-weather areas, the bolts that hold the steering gear motor can corrode and fracture. If this happens, it could cause the power steering to fail, but manual control would be retained. There are no reported accidents or injuries from this problem. To fix things, dealers will replace the bolts and seal them. The next campaign covers 50,157 examples of the 2014 Focus, Edge, Escape, and Transit Connect, plus the Fiesta from 2014 and 2015. Of these, 45,505 are in the US, 4,618 in Canada, and 34 in Mexico. All of them exhibit a problem with the fuel pump where the nickel plating can cause the part to seize and the engine to stall, if this occurs. (All of which sounds like recent problems with Nissan and BMW models.) According to Ford, there is one allegation of an accident from this problem. Dealers will replace the fuel delivery module to fix the problem. Ford is also recalling 22,616 units of the 2015 Lincoln MKZ because when the headlights are on, the parking lamps are brighter than they are allowed to be. The light could affect the vision of other drivers. This campaign includes 21,435 of them in the US, 1,066 in Canada and 115 in Mexico. There are no accidents or injuries from the issue, but Ford is updating the software to dim the lights on these sedans. Finally, Ford has a safety campaign for 91 examples of the 2015 F-150 because an underbody heat shield might not be properly installed or not present at all, which can be a fire risk. There are no reports of any actual accidents or fires, though. The affected pickups will have the parts replaced or added, as necessary after a dealer inspection. To see the specific build dates for the models affected by each of these campaigns, you can read about them in the press release below. Related Video: FORD ISSUES FOUR SAFETY RECALLS IN NORTH AMERICA Ford Motor Company is issuing four safety recalls in North America. One accident and no injuries are attributed to these conditions.