1976 Lincoln Continental Town Car on 2040-cars

Auto blog

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Coronavirus blues, and the 2021 Hyundai Elantra debuts | Autoblog Podcast #619

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder and News Editor Joel Stocksdale. Get a behind-the-scenes look at life for Autobloggers during the coronavirus outbreak, as they talk about how it's not only affecting the automotive industry at large, but the people who cover it as well. Amidst the chaos, Hyundai unveiled the 2021 Elantra, and out editors opine about the new small sedan. They briefly discuss what cars they'd want to drive cross-country if they had a flight that had been canceled, before talking about the cars they've actually been driving, including the Mercedes-Benz GLS 580, Jeep Renegade and Lincoln Corsair. Finally, they reach into the mailbag and help a listener pick a new car. Autoblog Podcast #619 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown The coronavirus is affecting the auto industry, and those who obsessively cover it 2021 Hyundai Elantra has been revealed Poll: Your flight's canceled. What car do you drive cross-country? 2020 Chevy Corvette orders end Cars we're driving: 2020 Mercedes-Benz GLS 580 2020 Jeep Renegade 2020 Lincoln Corsair Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video:

2020 Lincoln Corsair First Drive | Compact 'American luxury'

SAN FRANCISCO — Lincoln almost left the building. Word is that former Ford CEO Alan Mullaly, who had come from the airline business and did not have any special affection for historically significant auto brands, was ready to kill off Lincoln after Ford divested itself of its European luxury portfolio. Other Ford executives were able to persuade him to keep it, but then had to come up with a way to make the division relevant. Selling warmed-over Fords wouldnÂ’t cut it going forward, and attempting to emulate the Germans (as Cadillac has tried to do) didnÂ’t seem viable. It was decided Lincoln would proffer “American luxury,” but what did that mean? The 2020 Lincoln Corsair is the latest answer to that question. Like its preceding bigger siblings, the Navigator and Aviator, it offers true design differentiation from Ford with a look all LincolnÂ’s own, and an emphasis not just on luxury features but a better ownership experience. Proper names are back too, which is why we're reviewing the "Corsair" and not the second-generation MKC. Like that predecessor, the Corsair shares its architecture with the Ford Escape, albeit the all-new version. Despite their common bones, none of the body panels are the same. Instead, the look is right at home with the brandÂ’s larger SUVs, featuring many of the same styling cues that include the now-familiar Lincoln grille, gently tapered roofline, blacked out pillars and long, slim taillights  The Corsair has more sculpted flanks and a more pronounced shoulder, but the resemblance to the Aviator in particular is strong, and it's no surprise that both SUVs were penned by the same man: Kemal Curic, who has now ascended to the head design spot at Lincoln. Compared to the MKC, overall length is 1.4 inches greater, the wheelbase is 0.8 inch longer, and the vehicle is 1.1 inches lower. That puts the CorsairÂ’s exterior dimensions between the Audi Q3 and Q5 or the BMW X1 and X3. Its closest dimensional doppelganger is the Cadillac XT4, which will likely be its closest rival. The CorsairÂ’s interior echoes the exterior design with a horizontal theme that makes the cabin feel bigger. Vents stretch across the dash, and above them (in the Reserve model) is an inset band of striped silver metallic trim. The center stack floats above the console, making for an airier environment and leaving room for additional stowage, which is plentiful.