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Chevy, Lincoln dealers say they still want sedans

Detroit automakers have famously turned their backs on sedans as they make the strategic bet to double down on money-making trucks and SUVs, but dealers for at least two American brands are giving the companies contrary signals. In separate recent interviews with leading national dealer councils for Chevrolet and Lincoln, Automotive News reports that both brands’ dealers still see a need for cars. The publication published a Q&A interview with Mike Bowsher, chairman of the Chevrolet National Dealer Council, who said Chevy dealers managed to hold onto market share last year despite the phase-out of the Cruze compact sedan and hatchback, thanks to products like the Spark and Sonic subcompacts and the Trax and Equinox crossovers. But, he acknowledged, “We do feel like we could use a car, especially in the low-MSRP range.” The comments follow similar recent comments from Tom Lynch, who chairs the Lincoln National Dealer Council. He told AN, “If weÂ’re not in segments where there is still a good amount of business, I think the company and the dealers lose out.” The Cruze was one of the victims of GMÂ’s November 2018 announcement of plant closures, with production having ceased with the closure of GMÂ’s Lordstown, Ohio assembly plant last year. GM sold 47,975 Cruzes in 2019 but a healthy 142,617 in 2018. At Lincoln, Lynch said the council has been telling the company it needs to stick with the sedan segment, despite plans to kill the MKZ sedan in the coming months and unconfirmed reports that the Continental isnÂ’t long for this world, either, despite the buzz of the suicide-door Coach Door Edition, shown in the photo above. Lincoln sold 17,725 MKZs and 6,586 Continental sedans in 2019, down a combined 15%, but still good for almost 22% of overall Lincoln sales. It's worth noting that Lincoln competes in a luxury segment that still expresses allegiance to four- and two-door cars. Even Cadillac, its cross-town rival, is staying active with the upcoming CT5 and CT4 sedans. Lynch pointed to Tesla as evidence that strong sedan products can resonate with consumers, though he conceded that “What that looks like for Lincoln going forward, IÂ’m not sure of.” For now, anyway, Chevy still offers the Sonic and Spark subcompacts, the latter of which saw sales climb 32.5% in 2019 to 31,281 (Sonic sales fell nearly as steeply).

Lincoln opens the doors again to the Continental Coach Door Edition

Last year, Lincoln did a limited — just 80 — run of stretched Continentals with '60s-style suicide doors to mark the nameplateÂ’s 80th anniversary. (The Continental launched in 1939 as a special project of Edsel FordÂ’s.) Those cars, officially the 80th Anniversary Coach Door Edition, quickly sold out. That enthusiastic reaction prompted Lincoln to commit to a return engagement. As promised, Lincoln is back with a Coach Door Edition of the 2020 Lincoln Continental. The essential elements are the same as last time. The sedans are based on the top-spec all-wheel-drive Black Label trim level and powered by the 400-hp 3.0-liter twin-turbo V6. TheyÂ’re stretched six inches between the axles, and the longer rear doors are rear-hinged. The work again is being done by Cabot Coach Builders in Massachusetts. The rear-hinged doors retain the ContinentalÂ’s signature exterior door handles that are integrated into the beltline molding with electronic releases. Inside, a full-length center console divides the rear seats and incorporates a table, wireless device charging, audio and climate controls, and tablet/notebook computer holders. The doors each house a Lincoln-branded umbrella, and the door sills are illuminated. Three exterior colors are offered: Chroma Crystal Blue, Infiniti Black and Pristine White Metallic, with the latter two available in a monochrome treatment. Inside, buyers have their choice of two themes: Alpine / Chalet or Jet Black / Thoroughbred. A standard all-wheel-drive Black Label starts at $75,470 (before options), but the 2020 Lincoln Continental Coach Door Edition will start at $115,470 (plus destination fee). This yearÂ’s production run will be approximately 150 cars, and order books open today (Friday, Oct. 4) with deliveries scheduled for spring 2021.

Report: Lincoln getting all of Mercury's ad dollars

Now that the curtain has closed on Mercury, Ford Motor Company will redirect all of its marketing dollars for the oft-overlooked brand to the Blue Oval's luxury outpost, Lincoln. In speaking to Automotive News, the chairman of the Lincoln National Dealer Council, Bob Tasca, Jr., said, "You'll see a lot stronger presence in the advertising of Lincoln in 2011."
Lincoln spokesperson Christian Bokich reminded AN that the automaker is "preparing the way for seven new or significantly refreshed vehicles" that will be launched over the next four years, and the largest ad blitz in 2011 will focus on the refreshed MKX crossover, as well as the MKZ sedan and its hybrid counterpart. Following that, Lincoln has plans to launch a completely overhauled version of its Navigator SUV, an all-new C-segment vehicle and the overhauled 2013 MKZ, which Tasca says will be "strikingly different from its Ford Fusion sibling."
[Source: Automotive News - sub. req. | Image: John Neff/Autoblog/AOL]Read | Permalink | Email this | Comments