1972 Lincoln Continental Mark Iv on 2040-cars

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Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Lower gas prices mean there are excellent deals on green cars right now

The phenomenon was big enough to make news in 2006, then in 2008, in 2011, in 2012, in 2013, and again last year: a big move in gas prices means a big move in alternative-fuel-vehicle sales. True Car's TrueSavings report, which averages transaction prices across the country to figure out what people are paying compared to MSRP, shows that electric cars and hybrids are ripe for excellent savings right now. The Ford Focus Electric presents the greatest disparity, with the average transaction price of $25,168 representing a 16.1-percent saving off its $29,995 MSRP. The Kia Optima Hybrid and Toyota Prius also snagged spots in the top five, with the Kia offering a 10.7-percent discount and the Toyota a 10.1-percent discount. One hybrid managed to show up among the top five lease offers, too: the Lincoln MKZ Hybrid is just $315 a month for 36 months after $3,875 down in some markets. Alt-energy vehicles got bumped out of the top five finance deals, however. That was dominated by light trucks and, oddly, two subcompacts. The press release below has more details. TrueCar finds hybrids, EVs top list of best savings in January Gasoline price plunge = savings for consumers on alternative fuel vehicles SANTA MONICA, Calif., Jan. 15, 2015 /PRNewswire/ -- Ford's Focus Electric hatchback, which sells at an average of 16 percent off MSRP, tops January's list of best savings on new vehicles, according to TrueCar, Inc. (NASDAQ: TRUE), the negotiation-free car buying and selling platform. The "TrueSavings" monthly report analyzes current transaction prices and identifies opportunities for consumer savings. "Fuel savings are not top of mind to many consumers right now, and that makes this a great time to buy a hybrid or electric vehicle," said John Krafcik, president of TrueCar. "With gasoline prices now averaging just $2.10 per gallon, and vehicle preferences tied so closely to short-term gasoline prices, automakers are heavily discounting their most fuel-efficient cars to clear inventories." Toyota's Prius, the world's best-selling alternative fuel vehicle for more than a decade, also makes January's list of best savings. Customers who purchase a Prius Two model this month can save 10 percent off the hybrid car's $25,025 MSRP. "Gasoline prices and vehicle type preferences are strongly related, and this relationship is cyclical in nature," said Krafcik.

The 1965 Ford Mustang could have looked a lot different

The 1965 Ford Mustang is unquestionably an automotive design icon, and nearly every generation of Mustang has some connection to that original car. Because it's such a universally-known vehicle, we were amazed to see all the different designs that were being considered. Head of Ford's archives Ted Ryan recently shared photos of design proposals for the original Mustang on Twitter that he and Jamie Myler found, and we reached out to them to find out more. As Ryan initially noted, the photos were taken on August 19, 1962, and they are proposals for the Ford Mustang. Apparently Ford had committed to doing a Falcon-based youth-oriented car at this point, and it did have plans to launch the car in 1964 for the 1965 model year. But after having little success with early design proposals, the company asked all of its design studios — the Advanced Studio, Lincoln-Mercury Studio and Ford Studio — to submit proposals. With only about two years before the planned launch, Ford was understandably short on time, and it's believed that the studios only had a month to create and present these designs. Lincoln-Mercury design proposal View 8 Photos The majority of the designs, a total of five, came from the Advanced Studio, and part of this was because they already had a couple of concept designs in reserve it could present. Two other models representing three design possibilities came from Lincoln-Mercury, and just one model with two options came from Ford. The Advanced Studio proposals are shown in the gallery at the very top of this article, and the Lincoln-Mercury and Ford proposals are in the gallery directly above this paragraph. The Advanced Studio's most radical design is the one that was clearly related to the Mustang I concept that would be shown later that year with huge wraparound rear glass, turbine-inspired bumpers and enormous side scoops. The other proposals from the studio were more conservative, featuring simple lines, grilles reminiscent of the Falcon, and one even borrowing the jet-thruster-style taillights made famous on the Thunderbird. Lincoln-Mercury had some impressively bold designs, particularly its fastback that had buttresses to extend the shape all the way to the tail. This car had two different side trim possibilities. The other Lincoln-Mercury design was toned down a bit, but had two interesting possibilities for side detailing, as well as some crisp, low-profile tail fins.