1968 Lincoln Continental Base 7.6l on 2040-cars

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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

With gaps in product portfolio, Lincoln embraces experiences

In one sense, Lincoln is on a roll. It rides out the year having unveiled three substantially refreshed SUVs — the new full-size Navigator, the MKC crossover and the Nautilus, the new name for its top-selling MKX that Lincoln revealed in Los Angeles. The company is on pace to sell 50,000 vehicles this year in China, a four-fold jump after just three years in that market, and its sales growth in the U.S. outpaces its competition in the luxury segment. And analysts applauded the brand for moving away from its confusing alphanumeric naming system as a way to differentiate itself. But Lincoln remains far behind its competitors, with a market share that lags the likes of Lexus, Audi, BMW, Mercedes-Benz and even Cadillac. Its product portfolio is more limited too, heavy on hot-selling SUVs, but with only two cars — far fewer than the German luxury brands — and no marquee sports cars. Instead, Lincoln made it clear in Los Angeles that it's leaning heavily on creating distinctive experiences for its customers — its strategy focuses on being "warm, human and effortless" — as a way to stand out from the field. One way it's trying to do that is through its Black Label program, which offers premium interior trim options like unique leather stitching patterns, Alcantara headliners and laser-etched aluminum accents, and combines all that with a suite of services. Black Label members get an enhanced premium maintenance plan that includes wear and tear, anytime car washes and annual detailing, a dedicated concierge and the ability to be custom-fitted for a vehicle at their home. It also comes with a Culinary Collection, a curated list of more than 50 participating restaurants across the country that offer exclusive reservation assistance, visits from the noted chefs and other perks. Lincoln is introducing a new "Gala" Black Label theme on its new Nautilus, which it says is inspired by a night at a fashion gala. It's an interior decked out in what it calls Carmine Red, reflecting a popular color in fashion, with perforated seat stitching that form interlocking Ls. It joins the Thoroughbred and Chalet Black Label themes for the new Nautilus, which goes on sale next spring. Other Black Label themes including the Navigator's Yacht Club theme, with a Chroma Blue exterior paint color, upgraded leather seats and whitewashed teak wood in the center console, and Center Stage, with jet black Venetian leather with red accents, available on the MKC.

Ford launches pair of recalls affecting fullsize sedans and Transit Connect van

Ford has announced a pair of pretty significant recalls affecting the 2010-2013 Ford Taurus and Police Interceptor, as well as their platform-mate, the Lincoln MKS. A separate recall covers the 2014 Transit Connect. The fullsize sedans include 205,000 vehicles built at Chicago Assembly over a variety of timeframes, ranging between December 1, 2009 and November 30, 2012. The vehicles, 194,889 of which were sold in the United States, have an issue with the spring controls on the interior door handles that could cause the door to open in a side-impact crash. The Transit Connect recall, meanwhile, includes 16,100 vans built between November 6, 2013 and September 20,2014 at the company's Valencia, Spain factory. In these vehicles, the seatbelt fasteners may not have been tightened properly, which could cause them to loosen over time, a condition that's obviously bad news in the event of a crash. Ford says it is not aware of any accidents, injuries or crashes in either recall. Owners will, of course, be notified and asked to report in for inspections and if necessary, free replacements. Scroll down for the full press release from Ford, which includes the complete breakdown of dates during which the affected sedans were built in Chicago. JAN 28, 2015 | DEARBORN, MICH. FORD ISSUES TWO SAFETY RECALLS Ford is issuing two safety recalls. No accidents or injuries are attributed to either of these conditions. Details are as follows: Ford issues safety recall for certain 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans for interior door handle issue Ford is issuing a safety recall for approximately 205,000 2010-2013 Ford Taurus, Lincoln MKS and Ford Police Interceptor sedans due to an issue with the spring that controls the interior door handles. If the spring is unseated, the door may become unlatched in a side-impact crash, increasing the risk of injury. Ford is not aware of any accidents or injuries related to this condition. Affected vehicles include certain 2010-2013 Ford Taurus vehicles built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant; certain 2010-2013 Lincoln MKS vehicles built June 2, 2011 to Oct. 31, 2011 at Chicago Assembly Plant; and certain 2010-2013 Ford Police Interceptor sedans built Dec. 1, 2009 to July 31, 2010 and Feb. 1, 2011 to Nov. 30, 2012 at Chicago Assembly Plant.