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Lincoln and MKZ propose brand reinvention

Lincoln made a rather assertive statement about the future of its products at the 2012 LA Auto Show. Rather than put any new vehicle on display for the first press day, the American premium brand placed a collection of classic cars from its past on the show floor. For the second day, that assortment was replaced with more than a half-dozen examples of the all-new 2013 MKZ. Following that, Lincoln teased a new ad campaign that was in the works, and it appears we now have the first extended promotional video.
Entitled "The Lincoln Motor Company," the spot acts as more of a mission statement, rather than an ad, featuring (once again) cars from Lincoln's past, as well as certain bits of Americana usually reserved for a Levi's ad. The video concluded with Lincoln reintroducing itself to the world, accompanied by a new name: The Lincoln Motor Company.
The video is likely to be the first of many in a large advertising blitz by the automaker, in concert with the rolling-out of the new MKZ. The sedan was the only new vehicle featured in the video, and Lincoln is betting heavily on this "reinvention" to bring customers in to see its new sedan. We want to know what's next. Scroll down to watch the video.

Ford and Lincoln owners can personalize their Alexa commands

Ford and Lincoln owners whose vehicles have hands-free access to Alexa don't have to stick to using standard voice commands if they don't want to. The automaker has rolled out enhanced Car Control capabilities, and with it comes the option to teach Alexa commands that reflect their natural way of speaking. For example, they can program in "Alexa, I'm cold," and then teach the voice assistant to respond by asking what course of action it should take, such as "I can increase the temperature by 5 degrees or turn off the AC. What should I do?" Another example of a personalized phrase would be: "Alexa, set the AC to full blast." The assistant can then ask the owner what they mean by "full blast." Training Alexa to respond to personalized phrases is made possible by the assistant's teachable AI technology. All vehicles with Alexa Built-in will get access to enhanced Car Control when it becomes available to them. At the moment, the models with access to the hands-free experience are the 2022 F-150, Bronco, Mustang Mach-E, Edge, the new Expedition, Lincoln Nautilus and revised 2022 Lincoln Navigator. The long-awaited 2022 F-150 Lightning will also come with the capability when it launches. Ford debuted the hands-free Alexa capability for its vehicles last year, marking the beginning of its six-year partnership with Amazon. As part of that partnership, it's giving its customers complimentary access to Alexa for up to three years that begin on the new vehicle's warranty start date. Ford Lincoln Technology Infotainment

2022 Lincoln Navigator First Drive Review | It's greener now. Literally.

Lincoln’s latest renaissance began with the Navigator, specifically the full redesign introduced four years ago. Offering far more power than the competition established a new, common concept of effortless performance throughout the Lincoln lineup, but it was the NavigatorÂ’s striking new interior design that really moved the needle and made people, including car reviewers like us, take notice. Subsequent Lincoln interiors evolved from that design and enjoyed similar praise, so it should come as no surprise that the updated 2022 Lincoln Navigator builds upon its trademark element. Frankly, itÂ’s unusual for interior design to so strongly embody a brandÂ’s identity, yet a senior Lincoln official confirmed thatÂ’s exactly what the company sought to do with the Navigator and others. The exterior would be tidy and handsome, but to really stand out in a crowded luxury field, the brand chose to instead focus on creating a bold, unique interior. Clearly inspired by LincolnÂ’s midcentury glory years, but not attempting to copy it in chintzy plastic as Lincolns of the 2000s did, the Navigator cabin continues to look nothing like those of its competitors. ItÂ’s classy, itÂ’s special and when done up in Black Label “themes,” it can be uniquely colorful as well. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For 2022, the most colorful of themes — “Destination” and its stem-to-stern coating of oxblood red — is discontinued. Boo. Apparently, it was popular in LincolnÂ’s top market of China. Less so in the United States, so it gets ousted in favor of the new “Central Park” theme shown here. The primary element is the “Urban Green” hue with leather perforations that form the outlines of a New Yorkesque skyline. ItÂ’s exclusively paired with stunning open-pore wood embossed, in gold no less, with a map of ManhattanÂ’s grid and the titular Central Park. ItÂ’s a fitting alternative to the carryover themes of “Yacht Club” (the blue one) and “Chalet” (shades of brown and beige), plus the new “Invitation” theme that features black accented in a different gold-embossed wood for those who are less adventurous. The interiorÂ’s only noteworthy aesthetic change for 2022 is also a functional one: the 10-inch touchscreen has been replaced by a 13.2-inch widescreen unit.