1967 Lincoln Continental Base 7.6l on 2040-cars

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Matthew McConaughey dusts off his Lincoln Lawyer jacket [w/videos]

Alright, alright, alright. Easygoing Texan Matthew McConaughey has enjoyed a career renaissance recently with critically acclaimed roles in Dallas Buyers Club and True Detective, and the actor has just signed a multi-year deal with Lincoln to become the luxury brand's spokesperson. The first ads starring McConaughey should hit televisions and the internet soon.
McConaughey's campaign has his pitching starting out with the company's pivotal new 2015 Lincoln MKC compact crossover. "Lincoln is an iconic, American brand and I like where they are heading with their transformation," he said in the announcement of the deal. The appears to be really throwing some money into these ads, too. Not only has it hired A-list talent in front of the camera, Nicolas Winding Refn, best known for Drive, is directing the spots.
Of course, this won't be McConaughey's first noteworthy ride in a Lincoln. Back in 2011, he starred in The Lincoln Lawyer, a legal thriller about at attorney would did business out of a 1980s Town Car. The MKC should certainly prove to be a much better driver than that.

The Lincoln Way seeks to woo customers with unique services

Lincoln has been fighting hard to shed their image as a luxury brand for the elderly. The company has recently introduced or updated nearly every vehicle in its fleet in order to literally put a new face on the brand. Options, like the Black Label program, attempt to pull influence from high-end automakers that provide services extending beyond scheduled oil changes. Now, Lincoln is introducing a program that it refers to as The Lincoln Way, a suite of customer-oriented services that the company hopes will set it apart from the pack. All of this starts this fall when the new Continental goes on sale. Customers will have access to services like vehicle pickup and drop off and complimentary loaner vehicles. The company is planning more incentives for the future, but details are vague. Lincoln parent Ford is offering similar services on the upcoming GT. The Lincoln Way seems to be an expansion of some services already offered under the Black Label program. Right now, Black Label includes scheduled maintenance, car washes, and concierge services, as well as exclusive vehicle colors and options. The program is pricey and only available on some models in some states, though Lincoln plans on expanding Black Label's reach. In addition to these services, Lincoln is opening a showroom of sorts, called the Lincoln Experience Center, in Newport Beach, California. The facility won't actually sell vehicles. Instead, customers can come and learn about the brand, build and price vehicles, and take test drives. The Experience Center will then put customers in contact with local dealers. Lincoln says the increased focus on customer care and satisfaction draws influence from the company's growth in China. Since the introduction of The Lincoln Way services, sales in China have grown greatly. Sales in the United States, like China, have been improving the past few years. With the introduction of The Lincoln Way, the company hopes that Matthew Mcconaughey won't be the only draw for future customers. Related Video: Lincoln Ownership Luxury lincoln black label

2017 Lincoln Continental reimagined as a coupe

If nothing else, the production version of the Lincoln Continental has provided ample water-cooler fodder around the office. There are a few camps: the "it took guts to build it" folks giving credit where due on a handsome design with an ambitious interior, and the "MKZ misstep" group haranguing the Motor Company for blowing fancy new styling cues on a lesser beast. And yet, unifying forces exist. We can all agree that these artist renders depicting a Continental sans a pair of doors present a captivating notion. Back in 1939, the original Continental was a two-door. Over time, four doors of various types, including convertibles, infiltrated the lineup. The last time the Continental was on sale, it was a four-door front-driver based on the platform shared with the Mercury Sable and Ford Taurus. Even though the new production Continental, like that penultimate one, is based on a front-drive platform, the execution is much different. As you probably already know, it features a so-far unique 400-horsepower 3.0-liter V6 and an advanced torque-vectoring AWD system, standard. Some neat concept car touches, like the fancy door handles and patented 30-way adjustable seats, made it in. What a two-door would bring to the table is mainly stylistic, emphasizing the long parallel character line in the door with brightwork running under the window that's echoed in the lower door sculpting and chrome strip. It accentuates the car's length, and calls attention to the trim taillights and their interconnecting bar element. A longer door makes for a more elegant transition into the C-pillar. It makes the production Continental, with its blacked-out but still obviously chunky B-pillar, look fussy. We don't expect Lincoln to build a coupe – that may be too wild for a company that doesn't seem completely comfortable with the notion of reinvention – but these renders were just too good not to share. Let us know what you think in the comments below. Related Video: