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Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."

Ford and Lincoln recall about 170,000 vehicles over defective rear-view camera

Ford and Lincoln have jointly issued a safety recall that includes nearly 170,000 vans and SUVs built between the 2018 and 2023 model years. The vehicles included in the campaign are equipped with a rear-view camera whose image can cut out while the driver is backing up. Assigned recall number 23V-598 by the National Highway Traffic Safety Administration (NHTSA), the campaign includes the following cars: 7,649 units of the 2020-2023 Aviator fitted with the standard rear-view camera and built from October 19, 2019, to August 17, 2023. 70,600 units of the 2018-2021 Navigator fitted with the 360-degree camera and built from March 16, 2017, to December 23, 2021. 66,740 units of the 2022-2023 Transit fitted with either camera system and built from February 26, 2021, to August 17, 2023. 24,468 units of the 2021 Bronco fitted with the 360-degree camera and built from September 23, 2020, to December 22, 2021. Ford explains that the defect is present in all of the 169,277 vehicles included in the campaign. While these are different cars equipped with different technology, they all suffer from the same problem. The company explains that "customers may intermittently experience either a rear camera blue image or a full blue or black image on the SYNC [infotainment system] screen when the vehicle is placed in reverse, or when the 360-degree view is selected and available." It adds that losing the camera's image while backing up increases the risk of the crash. The cause of the problem varies from model to model. Ford has narrowed it down to the camera hardware, the wiring retention, and the Image Processing Module - V (IPMB) software. It adds that "fretting corrosion causes tin oxide formation on the internal camera connector due to [a] thermally-induced micro-movement between the tin-plated contact surfaces," and that the rate of tin oxide accumulation depends on factors such as the temperature and the humidity. It has also traced some of these issues to a problem during the manufacturing process. Ford will begin notifying owners of affected vehicles by mail on October 2. When parts are available, owners will be asked to bring their van or SUV to an authorized dealer so that a technician can replace the rear-view camera. Transit models included in the campaign will also receive a software update. Owners who have already paid to fix the problem can claim a reimbursement until June 30, 2024. This isn't Ford's first rear-view camera-related recall.

Ford expands door-latch recall to 156k more vehicles, nearly 550k total

Ford is being inundated with recalls as of late. Just days ago it called in over 590,000 cars for a variety of issues. Now, the Blue Oval has announced an expansion of its door latch campaign to cover an additional 156,000 vehicles in North America. Counting the original 389,585 cars, this has brought the total to 545,906. Under this expansion, the same models are affected, but Ford is broadening the coverage dates in some cases. The recall covers the 2011-2014 Fiesta, 2013-2014 Fusion, and 2013-2014 Lincoln MKZ; there are 456,440 units in the US, 50,681 in Canada, and 38,785 in Mexico in need of repair. In these vehicles, a door might not latch because of a broken pawl spring tab. Even if a passenger can successfully close it, the faulty part could unlatch while driving. According to Ford, there are two allegations of doors bounding back and hitting a person. There's also one possible accident from a door opening and striking another vehicle. Dealers will replace all of the latches to fix the problem. Related Video: MAY 1, 2015 | DEARBORN, MICH. FORD EXPANDS DOOR LATCH SAFETY RECALL IN NORTH AMERICA DEARBORN, Mich., May 1, 2015 – Ford Motor Company is expanding a safety recall regarding door latches to include approximately 156,000 more vehicles at the request of the National Highway Traffic Safety Administration, bringing the total to 545,906 vehicles in North America. The door latch in certain vehicles may experience a broken pawl spring tab, which typically results in a condition where the door will not latch. If a customer is then able to latch the door, there is a potential the door may unlatch while driving, increasing the risk of injury. Ford is aware of a total two allegations of soreness resulting from an unlatched door bouncing back when the customer attempted to close it, and one accident allegation when an unlatched door swung open and struck the adjacent vehicle as the driver was pulling into a parking space. Affected vehicles include certain 2011-14 Fiesta vehicles built at Cuautitlan Assembly Plant, Nov. 3, 2009 to May 31, 2013; certain 2013-14 Fusion vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013; certain 2014 Fusion vehicles built at Flat Rock Assembly Plant, April 12, 2013 to April 26, 2013; and certain 2013-14 Lincoln MKZ vehicles built at Hermosillo Assembly Plant, Feb. 1, 2012 to May 31, 2013. There are 456,440 vehicles in the United States and federalized territories, 50,681 in Canada and 38,785 in Mexico.