1965 Lincoln Continental All Original Suicide 4 Door on 2040-cars

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2015 Lincoln Navigator gets lots of updates, still not all-new [w/video]

If there's one brand that could really use some fresh, all-new product, it's Lincoln. The MKC crossover is on the way and looks promising, but the just-revealed 2015 model year update of its fullsize Navigator would appear to stop somewhere short of being "all-new." This, despite replacing a product that's been on the market since 2007. Oh sure, there's a brash new face, complete with the company's love or hate split-wing grille, and the revised rear-end treatment does look better to our eyes (if overly familiar). But in the era of the bold new all-aluminum Ford F-150, the Navigator is still based on the outgoing model's all-steel bones, so it's more of an extensive mid-cycle refresh than a completely new piece.
Unlike the F-150, there's no aluminum suit on this black-tie bruiser
That's a shame, really, because the class the Navigator is playing in features a host of really modern, stylish, luxurious crossovers and sport utilities like the Cadillac Escalade, Land Rover Range Rover, Mercedes-Benz GL-Class and more. Unlike the F-150, there's no aluminum suit on this black-tie bruiser, but that's not to say it isn't bringing some new tech to the table in 2015. Under the hood, for example, is Ford's well-received 3.5-liter, twin-turbocharged EcoBoost V6, putting out "at least" 370 horsepower and 430 pound-feet of torque. That's a solid engine, and should be a whole lot more spunky and efficient than the archaic 5.4-liter Triton V8 currently being employed in the outgoing model.

Lincoln putting perfume on its sales

Lincoln has a scent. But unlike those from Mustang, Lamborghini or even Shark by Tara, you can't buy it and you have to visit a Lincoln dealership to inhale its notes of jasmine hedione, mate tea leaves and tonka beans. Essence of Lincoln - that's what it's called - is being piped through the ventilation systems at some showrooms to help "create an emotional connection between the luxury brand and its customers," and olfactorily promote the idea of "luxury and warmth." Where it's not run through the ducts, visitors can sample it on scent cards.
Master perfumer Rene Morgenthaler worked with aroma house SensoryMax to design Essence of Lincoln. Also including traces of Earl Grey bergamot and green tea, whenever you encounter it you're meant to enjoy "a feeling of belonging to an exclusive, forward-thinking group that values style and success." And then buy an MKC. There's a press release below with details and an image to explain more, if you're still having a little trouble smelling the orange blossoms.

From Expedition to Navigator: our predictions for Lincoln's SUV

In the midst of all the buzz surrounding the new aluminum Ford Expedition and Expedition Max, we remembered the other large SUV the Ford Motor Company showed last year, the Lincoln Navigator concept. And since the Navigator has historically been built on the Expedition platform, we figured there's no better time to focus some of our predictions for the big Lincoln. First off, let's take a look at design. Having seen the new Expedition, we're fairly confident that the Navigator will look almost exactly like its concept. The strong similarities between two mean the Expedition serves as a preview of what a production Navigator will look like. For example, both vehicles' greenhouses we can see that the shape of the C-pillars are nearly identical. The only difference is that the Expedition's are painted body color, while the Navigator's are painted black. Additionally, the character line running along the top of the doors on both vehicles is roughly the same height. The same goes for the more subtle crease near the bottom of the doors. We also see no reason why Lincoln wouldn't use the full width taillights, fender vent, and grille treatment it used on the concept. Those are all easy design changes to create differentiation, and they're all right inline with the cues set by the Continental. View 15 Photos For powertrain, we're pretty certain the 400-horsepower 3.5-liter EcoBoost V6 previewed on the concept is a certainty now. The Expedition and Expedition Max will be offered with a 3.5-liter EcoBoost as well, so we know it will fit. We expect the Expedition's engine will produce 375 horsepower and 470 lb-ft of torque as it does in the F-150. That's less power than the Navigator concept, but it would be reasonable to make the production Navigator a bit more powerful than its lowly Ford brethren to help justify the increased price tag. Towing capacity will probably be about the same between the Ford and Lincoln, which should be something over 9,000 pounds. The Navigator will probably use the same two-wheel-drive and all-wheel-drive drivetrains, too. Inside is where the Expedition and Navigator will likely differ the most, particularly in seating. The Expedition offers seating for up to eight with an available second-row bench seat, and the Navigator concept had captain's chairs for every row. We're expecting the Navigator will only offer second-row captain's chairs since the cramped third row would be a waste of nice buckets.