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Lincoln MKC crossover headed for Detroit

Fresh off the launch of the stylish new MKZ sedan, the newly named Lincoln Motor Company is reportedly preparing for a lineup expansion. According to TheDetroitBureau.com, the first new product joining the Lincoln brand is a small crossover based on the Ford Escape said to be called the MKC. We saw this machine testing a few months ago, and while we were hoping the name might be reserved for a future two-door model or even the diminutive Concept C hatchback, it looks like the "C" will stand for compact crossover instead.
The report also says that this crossover will be making its debut next month at the 2013 Detroit Auto Show, so we'll have to wait until then to see what the new model looks like. Unlike the MKX, which is based off the Ford Edge, we would expect there to be a lot more differentiation between the MKC and the Escape like Ford managed to do with the newest Fusion and MKZ.
In addition to the new MKC, the article states new MKS and Navigator designs are expected to debut by 2014.

SNL, Jim Carrey late to the Lincoln MKC ad spoof party

At this point, making fun of the Lincoln MKC ads starring Matthew McConaughey is getting pretty old, though apparently Lincoln loves it. The commercials have been airing for over a month, but Conan O'Brien, Ellen DeGeneres and even South Park have all taken their swipes at the spots with the smooth-talking actor monologuing about his new luxury crossover. Saturday Night Live might have finally killed the joke in its recent episode featuring Jim Carrey.
The problem certainly isn't that Carrey does a bad job in the spoofs, and he actually pulls off a pretty good McConaughey impression. They start out as pretty direct mimicry and slowly evolve into the absurd, including cracks at McConaughey's acting career and the way he rubs his thumb and finger together. Carrey certainly raises at least a chuckle at times, though.
However, the comedian's engaging performance can't take away from the fact that SNL has arriving to this mocking party pretty late in the game. The jokes just don't feel fresh anymore, so hopefully these ads put the final nails in the coffin for the riffs - at least until the next batch of Lincoln ads arrive.

Why Lincoln says it's loving Ellen and Conan MKC ad spoofs [w/videos]

You would think that commercial being ridiculed across the Internet would be an advertising executive's worst nightmare, but that's not necessarily the case. At least not when it comes to Lincoln and its latest campaign to promote the new MKC.
The campaign features Matthew McConaughey channeling his characters from True Detective and The Lincoln Lawyer, and was quickly spoofed by both Conan O'Brien and Ellen DeGeneres. But instead of shaking their heads in dismay at the comedy talk-show hosts' take on their ad, Lincoln and its advertising firm Hudson Rouge welcome the free publicity.
"We're flattered. Just to get out into the public mind with parodies says you've achieved a certain amount of notoriety," Hudson Rouge CCO Jon Pearce told Automotive News. "It's hard to put a dollar amount on earned media. We couldn't ask for better."