1964 Lincoln Continental Convertible on 2040-cars

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Lincoln MKC prototype spied out testing

As was the case with the Lincoln MKZ, it appears that Lincoln isn't wasting any time getting its newest model transformed from concept to production form. We just saw the MKC Concept earlier this year at the Detroit Auto Show, and based on these spy shots, it looks like the final touches are being put in place for the 2014 Lincoln MKC crossover.
Sharing its platform with the Ford Escape, we can definitely see some similarities between these two compact crossovers when it comes to the roofline and daylight opening, but through the heavy camouflage, Lincoln's signature split-wing grille can easily be seen and it looks like the concept's taillights will also make it to reality. On the disappointing side, it looks like the integrated exhaust outlets are being ditched for some round outlets, and we can't tell if the production version will keep the Audi-like clamshell rear liftgate.

Lincoln debuts MKC ads starring Matthew McConaughey

Lincoln is making the decisive commitment that it wants to improve its brand perception going forward. It can't be cheap to hire A-list talent like Academy Award-winning actor Matthew McConaughey and director Nicolas Winding Refn, best known for Drive, for its new ad campaign for the 2015 MKC crossover, but the company is showing that it's serious about the new vehicle and its future. The first three of these five commercials are just hitting YouTube, and they begin airing on television on September 6.
The Live in Your Moment campaign is all about Lincoln trying to sell not just the MKC to customers but also explain the brand's philosophy. It's one of the oldest luxury automakers around, but hasn't exactly had a glorious history, especially recently. Based on these first ads, we can see that there's a definite focus on philosophizing rather than focusing on the crossover. At times, McConaughey seems just a mustache and a mangled beer can away from reprising his role from True Detective.
The first ad (above) is simply titled Intro and sets the mood and concept for the whole campaign. Bull has McConaughey talking to a longhorn in the middle of a road, and I Just Like It has him explaining his affinity for the brand. Lincoln's full release is available below, and you can view the other ads by flipping through the playlist in the video player above.

Sell your own: 2002 Lincoln LS V8

Looking to sell your car? We make it easy and free. Quickly create listings with up to six photos and reach millions of buyers. Log in and create your free listings. Ford Motor Company has been a global concern almost as long as there has been a 'Motor Company'. And while it is omnipresent in most corners of the globe, few things spoke to that globalization more than Ford's purchase of Jaguar and Land Rover near the end of the last century. And with that purchase came shared platform opportunities, some of which didn't work (Jaguar's X-Type is the most notable, whose platform was shared with the Ford Mondeo), and some that did. We'll focus on one that did: Jaguar's S-Type, whose engineering was common to the Lincoln LS. Sales didn't set the world on fire for either model, but there is something ageless about both; the Jag embraced a neo-classic theme, while Lincoln's LS is almost timeless within its 3-box, slab-sided architecture. This for-sale example, located in Melbourne, Fla., looks to be in nice condition. If the mileage is accurate and the Carfax reasonably clean, it should provide miles and years of motoring pleasure, even if only driving to your rheumatologist. The LS borders on being a quiet collectible, with less obvious pleasure in the viewing, more obvious delight in the driving; that's especially true with this model's V8. And you can put the asking price on most credit cards! Lincoln Car Buying Used Car Buying Buying Guide Ownership Luxury Sedan