1964 Lincoln Continental on 2040-cars

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2017 Lincoln MKZ is a 400-hp hot rod

There are mid-cycle product updates, and then there's the 2017 MKZ. Instead of just a nip-and-tuck styling refresh, the entry-level Lincoln gets an all-new engine with a whopping 400 horsepower and an optional torque-vectoring rear differential. And that powerplant is exclusive to the Lincoln, at least for the time being. It's a sign that Ford is getting serious about elevating its luxury brand above the recent history of rebadged Blue Oval models. The engine is a 3.0-liter twin-turbo V6, based on the current 2.7-liter that serves across the Ford and Lincoln lineup. With 400 horsepower and 400 pound-feet of torque, it's the most powerful Lincoln ever. That big number will only be available in all-wheel-drive versions of the MKZ. With front-wheel drive the engine will be detuned to an estimated 350 horsepower to retain some level of driving refinement. A further option on the AWD model will be the Driver's Pack, which adds the same torque-vectoring rear differential as on the forthcoming Focus RS. With the promise of rear-wheel-drive handling characteristics, the MKZ could be the most fun-to-drive Lincoln ever. In addition to the V6, a 245-horsepower, 2.0-liter turbo four and a hybrid model will be available. When the 2017 model goes on sale next spring it will be the first Lincoln in showrooms with the new signature grille, first previewed in the Continental Concept at this year's New York Auto Show. Adaptive LED headlights are available options, and a Lincoln logo "welcome mat" projects down from the side mirrors when unlocking the car at night. The view from behind is nearly unchanged, with a revised bumper giving the car a slightly wider appearance. Inside things are all new as well, with a completely revised center console. The capacitive-touch sliding controls are gone, replaced by buttons and knobs. In the press release, Lincoln mentions that engineers gave special attention to the sounds and feel of the switches, but the switches on the pre-production model at our product briefing felt cheap and loose. The large climate control knob clicked like it was grinding sand. We hope the production version will show more refinement. The good news, if you're rooting for Lincoln, is that the rest of the interior is impressive, at least in the top-of-the-line Black Label trim we saw. The front seats are comfortable, and the center console is trimmed in real aluminum.

Lincoln taps Serena Williams to pitch all-new Navigator

Lincoln is turning to a new star to help it pitch the hot-selling Navigator SUV alongside Matthew McConaughey: Tennis megastar and businesswoman Serena Williams. She'll help pitch the Navigator in a social media campaign that launched Thursday. Lincoln released four short spots that will appear on Lincoln and Williams' social channels. In one, the longest at 41 seconds, Williams recalls buying her first Navigator as a teen and says she's come full circle as a mother. She dubbed the vehicle "Ginger." "Ginger was all white, she had 22s and she had rims," she says in the spot. "I felt like, you know, I was kind of balling in a way. It was like my first huge purchase." Another shows Williams talking on a tennis court about being a mother and how the vehicle functions as a kind of bedroom for her daughter, Olympia, who was born last September. "For me that's what's most important." Like the McConaughey spots before them, the new spots hew to the Lincoln script of mostly not focusing on the vehicle but rather on experiences. (Williams' experiences seem a lot less ethereal than McConaughey's.) View 4 Photos Williams is known for her tennis exploits, having won a record 23 Grand Slam singles titles and four Olympic gold medals. She has fashion deals with Puma and Home Shopping Network and launched her own fashion brand called Aneres. And she operates the Serena Williams Fund to emphasize education and help victims of gun and domestic violence, plus the Williams Sisters Fund, which she launched in 2016 with her sister, Venus. Serena Williams is also a member of the Oath Board of Advisors. Oath is the parent company of Autoblog. "Serena is an amazing athlete who has won 23 Grand Slams, but she also has a family, she has her own clothing line, she sits on major boards, she's philanthropic — she has all these competing demands on her time," Lincoln Group Marketing Manager John Emmert said in a statement. "We know that time is our Navigator client's ultimate luxury as they balance everything in their busy lives, and Serena exemplifies that balance with poise and grace." It's not the first time Williams has endorsed an automotive brand, notes AdAge. Mini featured the tennis star in a Super Bowl ad in 2016. The Navigator is all-new for 2018. It won North American Truck of the Year last month at the Detroit Auto Show. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lincoln considering giving cars real names again

Enthusiastic reaction to the Continental concept might be the death knell for Lincoln's alphabet soup of monikers. "Without divulging the future, we're very excited about the Continental name and the attention it's gotten," Ford President of the Americas Joe Hinrichs said to Automotive News. Hinrichs admitted that the current MK names could confuse those not familiar with the models. Hinrichs suggested that one way Lincoln might differentiate itself was to "leverage its heritage." While this is certainly nothing explicit, the talk could be an indication of an upcoming overhaul for the brand's naming scheme. The Continental is set to hit the market next year as a replacement for the MKS as the company makes a major push into China. Lincoln bosses reportedly gave the designers the model name as inspiration for what to create. The brand's health has slowly been improving since former Ford CEO Alan Mulally was ready to completely kill the brand. Last year, a new boss was appointed to the helm, and there were reports of a modular platform under development. Let us know in Comments what Lincoln names you want to see revived. The Town Car is likely the best-known model from the brand after the Continental, and Zephyr has fairly recent history as the brief moniker for the MKZ. Related Video: