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Possible MKX concept teased as Lincoln confirms China expansion

We've been speculating for years about the future of Lincoln. Some thought that Ford needed to kill the division like it did Mercury, while others saw the sales possibility in a brand with so much history. Ford has finally made a decision, and it wasn't what many people were expecting. Lincoln is launching in China this fall, with the brand rollout starting at the upcoming Beijing Motor Show. A new video hints that we might even get to see the concept for the next-generation MKX.
Lincoln is marketing itself in China as a customer-focused, high-end luxury ownership experience. To prove it, the Lincoln Space in Beijing is meant both as a prototype dealer and a grand show of its plans. The modernist structure looks more like an art museum than a car showroom, and the interior decor is like a high-end hotel lobby. The company says that every dealer is going to have license plate recognition technology that knows when an owner arrives, and there will also be a Personalization Studio where potential buyers can design their car with family. Lincoln is promising to have eight showrooms ready in seven cities by this fall.
Of course, a stylish showroom is nothing without cars to sell. Lincoln is promising five models on sale in China by 2016. The MKZ and MKC launch this fall. A midsize luxury SUV, a fullsize luxury sedan and the Navigator are coming later. All of the models sold there are being imported from North America.

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.

Tesla offered nuclear plant in France, and more | Autoblog Minute

Longtime GM design chief Ed Welburn retires, Lincoln says it has high customer interest in Continental, and could Tesla build the Model 3 in France? Senior Editor Greg Migliore reports on this edition of Autoblog Minute. Show full video transcript text [00:00:00] General Motors' long time Vice President of design, Ed Welburn, announced his retirement this week. He joined GM in 1972 and he's just the sixth design chief in GM's 108 years. He's being replaced by Michael Simcoe who is Vice President of design for GM's international operations. Now Ed Welburn's time at GM dates back to when he was 11 years old. He wrote a letter to the company saying he wanted to be a designer. [00:00:30] Someone at General Motors got back to him and the rest is history. Lincoln already has 40,000 hand raisers for the new Continental. Now those aren't Tesla figures but it's still a very healthy number and shows a lot of interest for its new flagship sedan. The Continental will replace the MKS in Lincoln's lineup. Continental will be in showrooms this fall and it will offer a 3.0L V6 twin-turbo with 400 HP. Lincoln President Kumar Galhotra said, "No other Lincoln vehicle has [00:01:00] generated this much interest in this little time." This week in Tesla news, Reuters reports that a French government official has offered Elon Musk the site of a an old nuclear reactor to build a car factory. The reactor, which is located in the Alsace region of France, is set to close at the end of this year. Now this notion is not that far fetched. Musk says that he would consider it. Meanwhile demand for the Model 3 continues to be strong and has attracted hundreds of thousands of hand raisers. [00:01:30] Those are the highlights form the week that was. Be sure to come back this Saturday for my full recap where I'll have additional insights into the automotive industry. For Autoblog, I'm Greg Migliore. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. Lincoln Tesla Autoblog Minute Videos Original Video