1958 Lincoln Continental Premiere Mark Iii Needs Restored Or For Parts on 2040-cars

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McConaughey stars in new round of Lincoln ads

Matthew McConaughey's ruminative commercial work with the Lincoln MKC, MKZ, and MKZ Hybrid showed us a side of Lincoln we didn't know existed, and a bunch of spoofs made us laugh about it. Most importantly, though, the partnership worked, leading to a double-digit increase in sales and millions of hits in brand exposure. That's why the actor and the automaker are back together, McConaughey scheduled to return in a new commercial campaign launching September 2 for the 2016 Lincoln MKX. He'll give up the air of cosmopolitan sage, because these ads "dial up the swagger factor" according to Lincoln's group marketing manager John Emmert. Introduced earlier this year at the Detroit Motor Show, the brand put a lot of work into the all-new model, said to be "much improved in how it rides, steers, brakes and looks," offering a more powerful engine, and at least 36 new features including adaptive lighting. Ford's first production implementation of adaptive steering, and Harman's first automobile application of Revel audio will bow with the mid-sized crossover. On top of all that, it's also got that lower price. Emmert said the McConaughey ads will point out "the technology and the beauty of the vehicle." Lincoln will buy time during NFL games as part of the campaign. We have no doubt the anticipation from YouTube and a few celebrity rascals is already high. Related Video:

Lincoln Chauffeur service will drive you around and do your shopping

Lincoln is launching a unique service in Miami this year called Lincoln Chauffeur, and it does exactly what you'd expect. Any Lincoln owner can request someone via an app to come to their house and drive him or her wherever they'd like. That driver will then drive the car back. Lincoln pointed out this will allow other household members to use the car, and even helps avoid having to pay for parking when going to the airport. A representative said that a driver could be sent to a bar or restaurant to pick up a car left in favor of a cab after drinking. In addition to driving you to a location, the driver can also go and fill up your Lincoln with fuel and run other errands. Need some groceries? Your Lincoln driver can do that. And the Lincoln drivers are employed and vetted by Lincoln. If you find a driver you like, you can also request that person and Lincoln will try to accommodate your request. The service is currently in the pilot stage and only available in Miami. The next city that will get access to the service is San Diego. However, the plan is to continue expanding. It's also available for all Lincoln owners, new and old, not just members of Lincoln Black Label. Buyers of any new Lincoln will be given the equivalent of eight hours free in the service. This is a significant perk, since Lincoln said the estimated cost is $30 per hour of use at the current pilot pricing. Related Video:

Lincoln's second, more traditional, Super Bowl commercial

For its second Super Bowl commercial, Lincoln Motor Company has stepped away from the Max Ernst-ian surrealism of the "Steer the Script" spot. No Germans, no turtles, no aliens nor alpacas this time, just a 30-second run through the ways in which Lincoln sees the 2013 MKZ as a rebirth of the brand and everything a luxury consumer would want.
The kind of traditional spot that could run any time of year, the only question we had after watching it was: "Wait - was that... Abraham Lincoln?" Along with the press release from Lincoln, you can view the spot below.
If you want a deeper look and criticism into Lincoln's "Steer The Script," ad, have a read of AOL Autos' column: Lincoln's Super Bowl Ad is a Flop, written by Pete Bigelow.