1941 Lincoln Continental on 2040-cars

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Ford defends plan to shareholders: ‘We're simply reinventing the American car’

Ford's top executives took heat from shareholders over their plan to do away with sedans as we know them in Ford's North American lineup, as the company held its annual meeting Thursday. Critics said the plan to shelve the Fiesta, Focus and Taurus, reduce the Focus to one crossover model, and concentrate on high-margin trucks and SUVs was a shortsighted abandonment of entire market segments of affordable vehicles. "This doesn't mean we intend to lose those customers," Ford CEO Jim Hackett said. "We want to give them what they're telling us they really want. We're simply reinventing the American car." Ford has said SUVs/crossovers and pickups will constitute 90 percent of its North American lineup by 2020. And though only the Mustang and new Focus Active will remain, it plans to add new vehicles going forward that offer better fuel economy and utility, including EVs and hybrids. Hackett characterized the shift not as an abandonment of traditional cars but as a transformation of them. "We don't want anyone to think we're leaving anything," Hackett said. "We're just moving to a modern version. This is an exciting new generation of vehicles coming from Ford." It was Hackett's first annual meeting as CEO, and for the second year it was conducted online rather than in person. The change to Ford's lineup is part of Hackett's overall plan to cut $25.2 billion in costs by the year 2022. Executive Chairman Bill Ford Jr. blamed the negative reaction to the lineup plan on media coverage. "I wish the coverage had been a little different," he said. "If you got beyond the headline, you'll see we're adding to our product lineup and by 2020 we'll have the freshest showroom in the industry. The headlines look like Ford's retreating. In fact, nothing could be further from the truth." While Ford was clear about its plans for the Blue Oval, it has been less clear about the Lincoln brand. Hackett on Thursday said only that the Lincoln Continental, re-introduced just two years ago, would continue "through its life cycle" — but it has been such a slow seller that rumor has Ford killing the Continental again after that, and Hackett made no mention of a new generation. Presumably the MKZ sedan will go away when its twin the Ford Fusion does, but although Ford has outlined end dates for other models, the Fusion's departure is open-ended. The stock price has been a frustration for investors for years and has fallen 12 percent since the first of the year.

2019 Lincoln MKC crossover dials up the luxury perks

Lincoln is taking the wraps off its 2019 MKC, which hits showrooms next summer, revealing a substantially refreshed, more stylish compact luxury crossover that adds new driver-assistance and connectivity technologies and a host of premium ownership perks and options. They include new Black Label personalized trim themes and the ability to pick an exclusive dinner from a curated list of chef-driven restaurants. As we previously forecast, the MKC gets the new Continental-style grille, plus new LED headlamps and a neat touch in a Lincoln welcome mat illuminated on the ground from underneath both front doors to welcome driver and passenger. It also adds new driver-assist features including a pre-collision assist warning and braking system that can detect pedestrians, plus available options like lane-keeping alerts, parallel-parking assistance and a blind spot information system. Owners can also opt for the Lincoln Black Label treatment, which includes premium trim upgrades but also a roster of membership perks: annual vehicle detailing, anytime carwashes and access to a curated list of restaurants where feted chefs will prepare a special dining experience. There are three Black Label themes, each inspired by the arts, travel, fine food and culture: Modern Heritage, defined by a clean, modern aesthetic and Vianca White Venetian leather Indulgence, which lives up to its billing with surfaces trimmed in Venetian leather and Alcantara and accents from Ziricote wood And Center Stage, inspired by the world of theater, featuring a diamond-L perforation pattern on the Alcantara cloth inserts finished with precisely stitched Foxfire Red piping, exotic wood accents and Jet Black Venetian leather with Firefox Red accents. In addition, the Reserve trim features a Rialto Green cabin with black ash wood accents, which Lincoln says reflects a current theme popular in high fashion. Other options include a panoramic roof and heated and cooled seats. As part of what the Ford sub-brand calls the "effortless ownership experience," the MKC will come with standard pickup and delivery service to and from dealerships for service visits, plus the use of a loaner Lincoln while the car is being worked on. Lincoln says it's the only luxury brand that offers such a service standard.

2020 Lincoln Corsair revealed with baby Aviator looks

NEW YORK — Since Ford has unveiled the new Escape, it only makes sense that Lincoln would reveal its redesigned Escape-based luxury crossover, the 2020 Lincoln Corsair. The new crossover takes the place of the also-Escape-based MKC. Design-wise, the only real giveaway that the Corsair is built off the Escape's front-drive platform is the short stretch between the base of the A-pillars and the front wheels. Otherwise, the Corsair simply looks like a scaled-down Aviator. While not particularly groundbreaking, it's far from a bad choice, as it looks both broad-shouldered and sleek with a big front fascia and gently falling roofline. Even better, the interior clearly takes cues from the bigger Lincoln crossovers and SUVs with a horizontal layout, lots of chrome, and a bit of a midcentury modern feel. The Corsair does get unique touches such as a full-width air vent design, and a center stack that juts out unsupported from the dashboard. It's the inverse of the Aviator and Navigator control stacks. Lincoln's 24-way power adjustable front seats will be available as an option, while manual sliding and reclining rear seats are standard. Lincoln also touts sound-deadening features such as a dual-wall firewall panel and active noise canceling as standard features. Owners will also be able to use their cellphones as keys to access the car and to control functions from afar, storing settings for the infotainment, seats and climate control among other things. A key fob still comes with the car, and if a phone goes dead, the car can still be accessed and started using both the outside keypad and the infotainment touchscreen. Phones can be deactivated remotely, too, in case of it being stolen or lost. With Escape underpinnings come powertrains similar to that crossover. But the Corsair starts its line with the Escape's top-rung engine, a 2.0-liter turbocharged inline-four making 250 horsepower and 275 pound-feet of torque. It comes with front-wheel drive as standard, but all-wheel drive is available. According to the Corsair's lead engineer, John Jraiche, the all-wheel-drive system can shift 100% of power to the front or rear. It also disengages the rear wheels when not needed for improved efficiency. The other engine announced is a 2.3-liter turbocharged inline-four making 280 horsepower and 310 pound-feet of torque. This engine isn't available on the Escape, and it comes standard with all-wheel drive.